Hasbro to Invest More into the Transformers Brand
Thursday, November 17th, 2022 3:03PM CST
Category: Company NewsPosted by: william-james88 Views: 33,308
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We have a Deadline article detailing Hasbro potentially selling off some of it's EOne assets. The part that is transformers related though is that the sale will provide funds to further invest in brands and the Transformers brand is distinctively pointed out. You can read the exerpt of the article below. One important thing, when it comes to brand, the idea here is IP. So this is not about putting more money in toys, it's about financing more projects with the Transformers IP and growing that brand. It can mean basically anything. But the point is, Transformers is seen as a strong brand that Hasbro only wants to expand upon and make stronger.
The announcement today said Hasbro plans to significantly increase strategic investment in key brands with a focus on gaming, direct to consumer, franchise brands and licensing.
Priority brands for investment include Peppa Pig, Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, Power Rangers, Play-Doh and board games including Monopoly and Clue.
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Re: Hasbro to Invest More into the Transformers Brand (2149407)
Posted by MaximalNui on November 17th, 2022 @ 3:48pm CST
Posted by MaximalNui on November 17th, 2022 @ 3:48pm CST
...so, what has to be sold for us to have a chance of seeing a sequel to 9?
Re: Hasbro to Invest More into the Transformers Brand (2149412)
Posted by chuckdawg1999 on November 17th, 2022 @ 5:49pm CST
Posted by chuckdawg1999 on November 17th, 2022 @ 5:49pm CST
Hasbro has been wanting to sell off Eone since Goldner died, the other executives just didn't share his vision. Somehow, someway, I think this is only going to make things MORE expensive. If you need me I'll be working the point to pay off my Dragonzord.
Re: Hasbro to Invest More into the Transformers Brand (2149413)
Posted by TOO MUCH ENERGON! on November 17th, 2022 @ 6:01pm CST
Posted by TOO MUCH ENERGON! on November 17th, 2022 @ 6:01pm CST
Give us Transformers condoms, damn it! I’m about ready to Maximize over here!
Re: Hasbro to Invest More into the Transformers Brand (2149415)
Posted by SciFi80sGameFan on November 17th, 2022 @ 6:19pm CST
Posted by SciFi80sGameFan on November 17th, 2022 @ 6:19pm CST
HEY HASBRO, HOW ABOUT INVESTING IN M.A.S.K. FINALLY?? HUH??
Re: Hasbro to Invest More into the Transformers Brand (2149423)
Posted by william-james88 on November 17th, 2022 @ 7:28pm CST
Officially not happening. GI Joe is also missing.
Posted by william-james88 on November 17th, 2022 @ 7:28pm CST
SciFi80sGameFan wrote:HEY HASBRO, HOW ABOUT INVESTING IN M.A.S.K. FINALLY?? HUH??
Officially not happening. GI Joe is also missing.
Re: Hasbro to Invest More into the Transformers Brand (2149434)
Posted by DeathReviews on November 18th, 2022 @ 7:38am CST
Posted by DeathReviews on November 18th, 2022 @ 7:38am CST
I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
Re: Hasbro to Invest More into the Transformers Brand (2149435)
Posted by Decepticon Stryker on November 18th, 2022 @ 8:44am CST
That’s surprising considering the Haslab HISS Tank’s success.
I do wonder if the order that the brands are listed in reflects their priority, cause it be funny as Hell if Transformers beat out D&D and Magic: The Gathering but isn’t as important to Hasbro as a 7ft. pig.
Posted by Decepticon Stryker on November 18th, 2022 @ 8:44am CST
william-james88 wrote:SciFi80sGameFan wrote:HEY HASBRO, HOW ABOUT INVESTING IN M.A.S.K. FINALLY?? HUH??
Officially not happening. GI Joe is also missing.
That’s surprising considering the Haslab HISS Tank’s success.
I do wonder if the order that the brands are listed in reflects their priority, cause it be funny as Hell if Transformers beat out D&D and Magic: The Gathering but isn’t as important to Hasbro as a 7ft. pig.
Re: Hasbro to Invest More into the Transformers Brand (2149441)
Posted by AcademyofDrX on November 18th, 2022 @ 11:21am CST
Who cares if they play it if they can keep selling re-releases skinned with new IPs.
Posted by AcademyofDrX on November 18th, 2022 @ 11:21am CST
DeathReviews wrote:I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
Who cares if they play it if they can keep selling re-releases skinned with new IPs.
Re: Hasbro to Invest More into the Transformers Brand (2149462)
Posted by Hero Alpha on November 18th, 2022 @ 2:29pm CST
Posted by Hero Alpha on November 18th, 2022 @ 2:29pm CST
I still think they would do good with direct to video/streaming animated movies like DC does with comic story lines. First one, of course, Last Stand of the Wreckers. Pretty sure these would do really well. I know I would love them at least. No need to change anything story wise, just make the comics animated movies. Seems like a no brainer.
Re: Hasbro to Invest More into the Transformers Brand (2149480)
Posted by MaximalNui on November 18th, 2022 @ 5:55pm CST
Pretty much. The big message since the last Investor's Day is that they'll be focusing on "lesser, better brands", a phrase which here means "focus exclusively on our current big cashcows at the expense of anything else".
I just hope they don't let the more obscure brands slip under the radar and expire by the time they want to use them, like what happened with Inhumanoids.
Posted by MaximalNui on November 18th, 2022 @ 5:55pm CST
AcademyofDrX wrote:DeathReviews wrote:I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
Who cares if they play it if they can keep selling re-releases skinned with new IPs.
Pretty much. The big message since the last Investor's Day is that they'll be focusing on "lesser, better brands", a phrase which here means "focus exclusively on our current big cashcows at the expense of anything else".
I just hope they don't let the more obscure brands slip under the radar and expire by the time they want to use them, like what happened with Inhumanoids.
Re: Hasbro to Invest More into the Transformers Brand (2149578)
Posted by 84everfan on November 20th, 2022 @ 1:54pm CST
Posted by 84everfan on November 20th, 2022 @ 1:54pm CST
Transformers is smaller now in originality, entertainment, and marketing than it was in the 2000's, this means nothing.
Re: Hasbro to Invest More into the Transformers Brand (2149579)
Posted by william-james88 on November 20th, 2022 @ 2:01pm CST
As long as they buy it, it doesn't matter what they do after the point of sale.
Posted by william-james88 on November 20th, 2022 @ 2:01pm CST
DeathReviews wrote:I'm more surprised by the fact that they want to invest in the Monopoly board game. Does anybody actually PLAY that thing?
As long as they buy it, it doesn't matter what they do after the point of sale.
Re: Hasbro to Invest More into the Transformers Brand (2149628)
Posted by ZeroWolf on November 21st, 2022 @ 7:45am CST
Posted by ZeroWolf on November 21st, 2022 @ 7:45am CST
I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival? 
It'll be interesting what this will actually mean for the transformers brand with more money going to it
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Re: Hasbro to Invest More into the Transformers Brand (2149633)
Posted by william-james88 on November 21st, 2022 @ 9:20am CST
Which rival, Bluey?
Posted by william-james88 on November 21st, 2022 @ 9:20am CST
ZeroWolf wrote:I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival?
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Which rival, Bluey?
Re: Hasbro to Invest More into the Transformers Brand (2149638)
Posted by ZeroWolf on November 21st, 2022 @ 10:19am CST
Yup, most parents I know switched their kids over to Bluey (despite the dads feeling intimidated by Bandit) over the pig.
Posted by ZeroWolf on November 21st, 2022 @ 10:19am CST
william-james88 wrote:ZeroWolf wrote:I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival?
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Which rival, Bluey?
Yup, most parents I know switched their kids over to Bluey (despite the dads feeling intimidated by Bandit) over the pig.
Re: Hasbro to Invest More into the Transformers Brand (2149669)
Posted by william-james88 on November 21st, 2022 @ 5:59pm CST
I tried, my kids eventually reverted back to Peppa. But neither are Cocomelon, the true beaat of child's entertainment.
Posted by william-james88 on November 21st, 2022 @ 5:59pm CST
ZeroWolf wrote:william-james88 wrote:ZeroWolf wrote:I wonder if the reason that hasbro wants to put more money into peppa pig is because of the arrival of a hundred times better Australian rival?
It'll be interesting what this will actually mean for the transformers brand with more money going to it
Which rival, Bluey?
Yup, most parents I know switched their kids over to Bluey (despite the dads feeling intimidated by Bandit) over the pig.
I tried, my kids eventually reverted back to Peppa. But neither are Cocomelon, the true beaat of child's entertainment.
