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HASBRO Profits Down 47%--Transformers Sales Down

Transformers News: HASBRO Profits Down 47%--Transformers Sales Down

Monday, April 20th, 2009 8:10AM CDT

Categories: Press Releases, Company News
Posted by: Tigertrack   Views: 17,622

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Associated Press- According to the associated press, HASBRO's profits have fallen 47% in the first quarter of the year. In comparison, the nation's #1 toy retailer, Mattel only reported a 15% loss.

"We expected revenues to decline in the first quarter due to economic challenges, the impact of foreign exchange and retailers reducing inventory levels," said Chief Executive Brian Goldner in a statement.
In the U.S., Star Wars, Playskool, Nerf and board game sales were strong, but sales of Littlest Pet Shop, Transformers and Marvel brands declined. Internationally, Star Wars and Nerf sales were strong while Transformers and My Little Pony sales fell."


"Hasbro of Pawtucket, R.I., expects results to improve as the year goes on, since they have products tied to several movies this year, including "Transformers: Revenge of the Fallen", "G.I. Joe: Rise of Cobra" and "X-men Origins: Wolverine."
"Based on the strength of our product line, we believe the two most recent quarters will prove to have been the most challenging for Hasbro in this economic cycle," CFO David Hargreaves said in a statement."


You can view the article here. Are there conclusions to be drawn from this information? Discuss below.
Credit(s): The Associated Press, HASBRO Inc.

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Re: HASBRO Profits Down 47%--Transformers Sales Down (912567)
Posted by Metroplex79 on April 20th, 2009 @ 8:19am CDT
In the Classics line, release a bunch of seeker repaints with good color schemes, give them new names/bios, and I'll buy 2 of each. :grin:
(you guys have several molds to work with!)

*throws an Energon cube down*
"Here's my contribution"
:o)
Re: HASBRO Profits Down 47%--Transformers Sales Down (912571)
Posted by grimlockprime108 on April 20th, 2009 @ 8:32am CDT
they could also chalk this up to transformers jumping from 9.99 to 12.99 and the marvel figures shrinking in size to g.i.joe size and going for 8.99 instead of the joes' 6.99
Re: HASBRO Profits Down 47%--Transformers Sales Down (912572)
Posted by TFBuyer on April 20th, 2009 @ 8:33am CDT
I'm sure the movie will revive this...even though I'm not planning on buying any of them. :oops:
Re: HASBRO Profits Down 47%--Transformers Sales Down (912574)
Posted by GuyIncognito on April 20th, 2009 @ 8:42am CDT
Were TF sales down BEFORE or AFTER they raised the prices? I don't know how they expect sales to improve when they're charging $12-13 for Deluxes figures.

I was in TRU this weekend, and I had Wreck-Gar in my hands, but I noticed how small it is for a Voyager and said to myself "This is NOT worth $23." So it went back on the shelf, next to six other Wreck-Gars, six Lugnuts that nobody wants, about dozen Animated Jetstorm/Jetfire packs that nobody's buying (there or any other store), several Movie Ultra Wingblades and Jetstorms that they've been trying to unload since last year ($27 each), and about 30 or 40 Star Wars TF Millenium Falcon two-packs.

Walmart, with the $12.88 Deluxe price, has so many Deluxe figures on the racks they're literally falling off, and it's been that way for weeks. Oh, and like TRU, they've got plenty of the Animated Jetstorm/Jetfire packs!

Target: same story. Nobody wants the $12 Animated Deluxes, and nobody wants the Animated Jetstorm/Jetfire.

Meanwhile, I can't find Universe 2.0 Deluxes anywhere, even though I'm ready and willing to buy them!
Re: HASBRO Profits Down 47%--Transformers Sales Down (912577)
Posted by Starfield on April 20th, 2009 @ 8:59am CDT
I don't know if Robot Heroes count. That was a good line, but they burned through all of the obviously popular characters and were on to the second and third stringers. Sharkticon? Really? There were actually a couple in future waves that looked good, Predaking, Laserbeak, but apparently those are canceled.

It seems to me by casual observation that the Legends class were good sellers, but the shops around me just stopped restocking them. I never did see the Bumblebee/Brawn/Beachcomber wave, and I looked.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912578)
Posted by Autobot Ignition on April 20th, 2009 @ 9:05am CDT
grimlockprime108 wrote:they could also chalk this up to transformers jumping from 9.99 to 12.99


Exactly what I was going to say.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912580)
Posted by fenrir72 on April 20th, 2009 @ 9:07am CDT
Is too much of a good thing too much? Hasbro is milking the brand too fast or is it too little too late? TFA for instance IMHO was a mistake, strayed too far from the tried and tested formula and turned it into too much Teen Titans and less TF. Of course the price increases don't help either plus the current economic slump.

Another stupid move was the release of pinky Prime 'nuff said. Just an underwhelming experience. On the contrary, G1 re-issues are selling like hotcakes if I'm wrong well show me a place where they are gathering dust?( IH and Ratchet may be the exception though) and last but not the least, all this re-paints.........stoooooooooooopid!

Hasbro is diluting/squeezing too much from a particular mold that sooner or later something has too give. TF the Movie toys well with the exception of Prime 'nuff said.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912582)
Posted by typh0id on April 20th, 2009 @ 9:09am CDT
The $12-$13 price tags on Deluxes (as well as all the other classes going up also) has certainly made me pickier about who I pick up...I'd buy a LOT more if the prices were like they were before and around xmas...Now the figures I don't really want that badly, but WOULD have been willing to pay $8 for, I can easily pass up to save $13...


I also wish they'd continue with the Robot Heroes (I was looking forward to Predaking) though I have never actually heard officially they were cancelled...But I think it would do them some good to reissue the first couple of waves that came out around the time of Classics...
Re: HASBRO Profits Down 47%--Transformers Sales Down (912583)
Posted by DevastaTTor on April 20th, 2009 @ 9:10am CDT
Bummer for my stock.

Everyone's homework, go out and buy 10 Animated figures, 8 Classics figures, and start saving right now for a minimum of 3 Devastator sets when the movie comes out. Buy more stuff!

The down side, Takara continues to blow Harbro away on most fronts. There haven't been many figures where Takara hasn't done a better job. Ande it's unfortunate that Hasbro keeps blowing working capital on stupid products like the SW crossover line, needless repaints, etc. They do a good job catering to the fan base for the most part but a lof of their products have been overpriced disappointements IMO-and a lot of the movie line doesnt' provide a lot of hope.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912590)
Posted by Diem on April 20th, 2009 @ 9:22am CDT
fenrir72 wrote:Is too much of a good thing too much? Hasbro is milking the brand too fast or is it too little too late? TFA for instance IMHO was a mistake, strayed too far from the tried and tested formula and turned it into too much Teen Titans and less TF. Of course the price increases don't help either plus the current economic slump.
Yes! How dare they try and make Transformers appeal to modern children!

Do you remember when Beast Wars came out, horrified the fandom, and then proceeded to revitalise the franchise and win critical acclaim? The tried and tested formula is, to be frank, bollocks.

fenrir72 wrote:Another stupid move was the release of pinky Prime 'nuff said. Just an underwhelming experience. On the contrary, G1 re-issues are selling like hotcakes if I'm wrong well show me a place where they are gathering dust?
Here in Japan many of the Encores are just gathering dust. Not just the vans, but the seeker-double pack, Hoist, Trailbreaker and Meister are still sitting around. Starscream stayed on the shelves for ages too.
fenrir72 wrote:and last but not the least, all this re-paints.........stoooooooooooopid!
All what repaints? I can't speak for the children, but the collectors seem to be snaggin' 'em all recently.

fenrir72 wrote:Hasbro is diluting/squeezing too much from a particular mold that sooner or later something has too give.
But they should re-re-release G1 toys? Aren't you contradicting yourself here?
fenrir72 wrote:TF the Movie toys well with the exception of Prime 'nuff said.
Are you saying the movie toys apart from Prime were repainted too much, or only Prime was repainted too much?
Re: HASBRO Profits Down 47%--Transformers Sales Down (912596)
Posted by Cyber Bishop on April 20th, 2009 @ 9:32am CDT
Autobot_OptimusPrime wrote:
grimlockprime108 wrote:they could also chalk this up to transformers jumping from 9.99 to 12.99


Exactly what I was going to say.


Same here.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912600)
Posted by Ariannus on April 20th, 2009 @ 9:38am CDT
In my experiences here in Louisville, most of the stores are full of mostly empty pegs, with the same 5 figures that have been hanging there for three weeks. I'd be glad to buy more, as soon as the stores actually have something I'm looking for.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912608)
Posted by 1111111222233333 on April 20th, 2009 @ 9:50am CDT
Not surprised! imho the classics universe line is almost the best thing to happen to Transformers in ages, correct? I know. Even that, though, suffers INCREDIBLY in the quality department. That has kept me from eagerly snagging all of them. Does anyone have a Prowl without crappy see through doors, or a sunstreaker that doesn't look and feel like a chinese KO? Isn't it awesome how Ironhide doesn't transform correctly, or how pretty much all of the limbs are loose on all of them? tsk tsk tsk...I actually like the animated line a lot, some of the designs are amazing and the quality for the most part isn't that bad at all. I almost never went back to TF after the garbage that was THE UNICRON TRILOGY. I still don't forgive them for that hahah. RID was a filler line, and those three car brothers are my favorite deluxes to date. The molds and quality were incredible and I was so psyched for what ended up as three blocky lines that could have been designed by a 7th grader. I, for one, won't dish out prices (increasing ones!) out of "loyalty". Hasbro should be loyal to US and NOT the other way around. Sorry for the rambling but basically what I'm trying to say is that a decline in quality, an increase in prices, and a disgusting tendency to try and sell me a million repaints of the same mold have made my wallet rather dusty. For shame Hasbro, for shame...you brought this upon yourself. :APPLAUSE:
Re: HASBRO Profits Down 47%--Transformers Sales Down (912610)
Posted by Rhapsodyred99 on April 20th, 2009 @ 9:54am CDT
I am not surprised. As others have said raising prices by as much as 3-4 dollars each and the new marvel figs costing a stupid amount for such a tiny figure, it is no wonder they lost revenue.

Plenty of toy sales are impulse buys by kids, and with prices like that most kids/parents will look for something else.

I personally was going to pick up a few Marvel guys for nostalgia...until i saw what they cost and said hell with it and bought a few GI Joes.

As far as the transformers prices, I will still get new molds/characters I want, but i will not be buying any of the endless old mold recolors they keep trying to push at the inflated prices.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912616)
Posted by TheAllSpark on April 20th, 2009 @ 10:05am CDT
Yeah! I agree weh people say "how can they expecte profit if they keep raising the prices?"
With all this international economic crisis they should think about the buyers pockets and just their owns.
Plus, I'm sick and tired of seeing remold all the time. They should take the classics\universe line and do new combiners just like they did with optimus prime megatron and all others. This is just an opinion. I'm sure Hasbro would gain a lot with this.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912621)
Posted by First-Aid on April 20th, 2009 @ 10:10am CDT
Alright, here's the scoop.

First off, everyone who is blaming this on Animated is dead wrong. Everyone who is blaming this on the price increase is much more on target. Let's face it; the few quarters for Hasbro, they have been bucking the economic trend by showing a decent profit increase. Now, with the heavy toy-buying seasons truly past they are feeling the pinch. It comes as parents bite back on their frivilous spending- and let's face it, disposable income is what they usually use to buy toys for their kids. As that income stays in their pockets, Hasbro has finally felt the pinch of the Yahoo Recession. And THAT , more than anything else, is why the profits have done what they have. That WILL change when the movies come out and stimulate the kids desires and cause them to continuously bug their parents for new toys from these lines.

The other major issue has been the TOTAL AND UTTER LACK OF NEW PRODUCT. As Hasbro has sunk all their resources into the new movie lines, they have more than likely culled staff from the other lines and the result is minimal output for these. We're expecting, what 1 new animated figure? Zero classics figures? 2 SWTF figs? No mention of any new Marvel figs at all? And we haven't had any new ones out in a couple months. They have reached market saturation with the line they have out and, as a result, have stopped selling much. The key to any line is the release of new product. When the movie comes out, this trend will hopefully change a little. But this is merely a blip on the radar for Hasbro.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912628)
Posted by rpetras on April 20th, 2009 @ 10:26am CDT
While the price boost is definitely a part of that loss, remember 2007 into 2008 was a banner time for Hasbro, so if they are comparing Q1 2009 to Q1 2008, I'm not really surprised to see it drop.

A large part of the price hike is due to the new testing requirements from Congress. It was estimated that toy prices would jump anywhere from 10-20% because of the new lead-testing rules.

Crazy stuff, because if they just enforced the rules they already had in place it would have been the same thing but without the extra cost.

Be sure to write your congressman and let 'em know you LOVE paying $12 for stuff that was $10 a few months ago. As a collector and a parent, I can tell you it sucks @$$.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912633)
Posted by fenrir72 on April 20th, 2009 @ 10:47am CDT
I love you too Diem :APPLAUSE:

Familiar with the post content.

diluting a particular mold Pinky Prime 'nuff said , the black box Hasbro SE of Universe, Tommy Gun Optimus Prime need I say more. Repaints? Just how many more classic/universe Starscream/seekers can we take? Green, white,pink,orange,indigo etc.Heck even the henkei seekers are already showing their age(TT and Skywarp)resulting to many sloppy samples.

TFA: shelf warmer with a few exceptions, in my place with the exception of Shockwave, Optimus, Bitzwing,Megatron and Grimlock, all are shelf warmers, as stated by previous posters, I didn't say it

Tried and tested,OK I'll be opening a can of worms which is better G1 or Beasties well Beasties was good but it became even better when the storyline was directly linked to G1.........in another aspect of trying to be hip and modern, sometimes too modern, sometimes if it ain't broke why fix it? Make them big and nasty bots and not well Teen Titans(another can of worms it's like flogging a dead horse), or haven't you noticed the design though how do I describe it edgy also contributes to well numerous flaws which already has been mentioned.

Tried and tested? Does that mean stagnation? Well not necessarily, improvements must be implemented, innovations must me pursued else you run the risk of staying behing but too much is well........


Bollocks? Well if its so bollocks, how come G1 is still being released? Btw you may be right in Japan, the place is so trendy that what was hot now ain't so tomorrow but why does Takara continue to produce such "shelf warmers"? China, their biggest market. :-B. Then again I'm not quite sure what makes the japanese capitalist mentality tick, they make lots of stuff that are twice the price of MP and still make a profit(?)

Btw, my source which is a specialty shop always has 'screamer,seekers in short supply. IH and Ratchet ...well I mentioned it as an exception. Meister too is a victim of overstock, him being a well love fig. Not surprised with the pickups too (so I forgot to mention them).

Movie toys, so many versions of a particular character (and yes I forgot to mention too many repaints) They have black, gray,white pink, orange (I'm exaggerating) Premium Prime, regular Prime, low leaded Prime, camera bot jets and a whole slew of characters that didn't even show up. Leader Prime was great btw.

Satisfied? Oh and TF Star Wars sucks. Star Wars as is is GREAT but turning them into TFs simply 8-}
Re: HASBRO Profits Down 47%--Transformers Sales Down (912634)
Posted by Mkall on April 20th, 2009 @ 10:48am CDT
Let's see, plastic costs are up by at least one third, leading to a price increase to cover the expenses which in turn has scared people off...


Not surprised really.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912639)
Posted by Solrac333 on April 20th, 2009 @ 11:19am CDT
No shit! That's what happens when you raise the price! I had no problems buying 3 for under 30 bucks but getting just 1 for 13 bucks?! Hell no. If I'm going to pay more, I might as well get Henkeis and that's what I've been going. And when the movie comes out, I'm just giong to be really picky about which figures I get.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912641)
Posted by Rijie on April 20th, 2009 @ 11:23am CDT
Um, yeah. Nobody saw this coming. :roll:

Let's do the math:

(People losing jobs)+(30% hike on the most popular pricepoint)= a 50% decline in sales

I'm sure they'll find a way to hold the consumer responsible for all of this, they always do.

And, on another note, Hasbro is out of their minds if they think that ROTF sales are going to even come close to what the first movie raked in.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912646)
Posted by Delicon on April 20th, 2009 @ 11:37am CDT
rpetras wrote:While the price boost is definitely a part of that loss, remember 2007 into 2008 was a banner time for Hasbro, so if they are comparing Q1 2009 to Q1 2008, I'm not really surprised to see it drop.


It amazes me it took 15+ posts for someone to point this out. I know there was a news story some time ago and we might have it archived somewhere where Hasbro posted a massive gain this time last year. I don't remember the exact figure, but if you compare 2007 (when the economy was much better) to 2009 the numbers probably weren't much different.

First-Aid wrote:First off, everyone who is blaming this on Animated is dead wrong. Everyone who is blaming this on the price increase is much more on target.


From my experience, it is both. The price increase has a lot to do with it, sure, especially when you consider that Wal-Mart where a lot of us get our figures actually had them at what, $7.77 for a while?

Still, I travel over a lot of Eastern PA looking for figures. In the past 2 weeks, I've been to no less than 5 Wal-Marts, 1 K-Mart, a Toys"R'Us and 3 Targets. Every store I go to, Animated is doing some serious shelf clogging with some early wave figures still hanging out. It would be no lie to say that there are an average of 30 or more Animated figs just sitting there at every store I go to. Universe on the other hand is often either sold out or down to less than 5 total figures available, and those 5 or less are almost always some combination of Cheetor, Dinobot and Hotshot. You can't find a Hound, Starscream or Cyclonus around here if you try and haven't been able to for 2-3 months.

SO I attribute it to a lack of G1 Universe and a glut of Animated combined with the price increase.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912647)
Posted by Cheetron on April 20th, 2009 @ 11:39am CDT
Hmm... you cheap out and make toys that are sp poor in quality that they break before they leave the factory, but you still push them. Stores so not order new toys of your when they pegs are empty. They instead come up with a magic case of wave one toys that nobody wanted that sit on the shelves for 6 months. You repaint everything 9 times, so much that people get sick of the mold over and over. A few repaints of characters that are popular are fine but who wants a 5th repaint of nobody?

Marvel - they still make those? All I see at Walmart are old Iron Man and Teeny Tiny Wolvie toys. I would have bought some Of the Legends one if stores still stocked them. Well, nobody around me does. So there's more money.

Sure money is tight and the world sucks monkey butt. But If hasbro got their act together and looked at their product and maybe, just maybe what happens to it after it leaves their grubby hands, they'd see something's wrong.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912649)
Posted by Serpent O - R on April 20th, 2009 @ 11:40am CDT
Hmmm... Oh, here's an idea!

How about we raise import tariffs to the point where our corporations will save money by moving their manufacturing plants back to the states where they can give jobs to the countless unemployed people that are looking for work so they can have money to spend in our economy which will raise the value of the dollar back to where it was so the inflation costs will be reduced back to a normal level that working families will feel comfortable spending some of their money on things like yet another repaint of Cybertron Jetfire?

Oh, you're right. That will never work... :roll:
Re: HASBRO Profits Down 47%--Transformers Sales Down (912650)
Posted by Mkall on April 20th, 2009 @ 11:47am CDT
Serpent O - R wrote:Hmmm... Oh, here's an idea!

How about we raise import tariffs to the point where our corporations will save money by moving their manufacturing plants back to the states where they can give jobs to the countless unemployed people that are looking for work so they can have money to spend in our economy which will raise the value of the dollar back to where it was so the inflation costs will be reduced back to a normal level that working families will feel comfortable spending some of their money on things like yet another repaint of Cybertron Jetfire?

Oh, you're right. That will never work... :roll:

Sure it could, if you don't mind paying $20 or more for a deluxe figure
Re: HASBRO Profits Down 47%--Transformers Sales Down (912653)
Posted by WolfDawg on April 20th, 2009 @ 11:59am CDT
From what I understand, stores don't put out new stock until the old stock is gone. With TFA deluxes and voyagers shelfwarming like nobody's business, there are very few Universe figures out on display. I love the animated line, but it doesn't seem as if a lot of kids do. That being said, the animated toys just sit out on display while the excellent universe figures are probably collecting dust in the back rooms. Hell, I think stores don't even order new stock from Hasbro until the old stock is all but cleared out.

This probably accounts for why I've only seen one Universe Inferno, one Universe Leo Prime and why I STILL haven't found Vector Prime yet! I hate to jump on the band wagon, but it seems as if Animated toys are bogging down sales and production of new Universe figures (which are, IMO superior). Now, with the movie line coming in next month, I honestly see things getting worse...
Re: HASBRO Profits Down 47%--Transformers Sales Down (912667)
Posted by Kibble on April 20th, 2009 @ 12:20pm CDT
fenrir72 wrote:Another stupid move was the release of pinky Prime 'nuff said. Just an underwhelming experience. On the contrary, G1 re-issues are selling like hotcakes if I'm wrong well show me a place where they are gathering dust?( IH and Ratchet may be the exception though) and last but not the least, all this re-paints.........stoooooooooooopid!



Pinky Prime has its issues, but I think the $70 price tag was its fatal flaw... That's asking a lot from obsessed collectors, but for your average consumer or parent, not a chance that thing's moving off the shelves at that price!
Re: HASBRO Profits Down 47%--Transformers Sales Down (912668)
Posted by Terrorcon Blot on April 20th, 2009 @ 12:23pm CDT
GuyIncognito wrote:Meanwhile, I can't find Universe 2.0 Deluxes anywhere, even though I'm ready and willing to buy them!


Starfield wrote:It seems to me by casual observation that the Legends class were good sellers, but the shops around me just stopped restocking them. I never did see the Bumblebee/Brawn/Beachcomber wave, and I looked.


Universe Deluxe class and Legend class figures (I am unsure about Voyager or Ultra) are currently marked in store inventories as "Not On File" and "Do Not Restock". They will not be carried any further in preparation for the upcoming movie.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912671)
Posted by rpetras on April 20th, 2009 @ 12:29pm CDT
I see a lot of blame hitting Animated toys, but in my area they were moving at a pretty steady pace. It is only recently that there has been a glut, and it's with the more recent waves (sentinel Prime, Swoop and forward) which coincides with the price hike.

Someone mentioned that WalMart, and Target had TF stuff at around $8 right before the price hike, $8 to $12 is a lot for people to swallow. Most people don't "get" that it is a combination of the store ending a cheap price with the mfr increasing the price. Most mom & dad shoppers just see a huge jump in cost and tell junior "no".

The other complaint I see is repaints, but I don't recall a whole lot of repainting in the TFA line. Elite BB, 2 leader class repaints (which I admit are kinda dumb), a couple Starscream redecos (which most people, including me, are asking for MORE of) and .... well that's it.

And Hasbro isn't really known for doing a good job in circulating product either. Some areas will have tons of an item, while others will never see it. I've never laid eyes on a the black repaint Megatron, and I think I saw a Roadbuster Magnus once. So far I've only seen a handful of Wreck-Gars in store.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912674)
Posted by Serpent O - R on April 20th, 2009 @ 12:43pm CDT
Mkall wrote:
Serpent O - R wrote:Hmmm... Oh, here's an idea!

How about we raise import tariffs to the point where our corporations will save money by moving their manufacturing plants back to the states where they can give jobs to the countless unemployed people that are looking for work so they can have money to spend in our economy which will raise the value of the dollar back to where it was so the inflation costs will be reduced back to a normal level that working families will feel comfortable spending some of their money on things like yet another repaint of Cybertron Jetfire?

Oh, you're right. That will never work... :roll:

Sure it could, if you don't mind paying $20 or more for a deluxe figure


How do you figure $20 for a deluxe? The only reason they jumped up to where they are now is our economy adjusting the dollar to the value of gold. If the dollar starts to go up in value deluxes, at their current price point, will be a profit engine. Enough of a profit engine to afford the salaries of american factory workers who will have money to spend on their craft, as it were.

If anything, the price will stay where it is. Let's say the price does go up again, a buck or two to $15. Is that too much to pay to know that you are supporting a non-service based american industry?

What would you complain about more, $15 for a deluxe or an income tax increase to cover all of america's unemployed labor on unemployment, welfare, link, medicare, etc.?
Re: HASBRO Profits Down 47%--Transformers Sales Down (912679)
Posted by Megatron Wolf on April 20th, 2009 @ 12:52pm CDT
1) no one has figures for us to buy
2) The prices have been jacked up to retarded prices and in this economy that wont fly
3)you keep making crappy cross over figures no one cares about
4) crappy repaints of figures no one cares about.


Think i covered it all. If hasbro fixes these problems i think their profits will go back up. But they wont since the craptastic movie is around the corner and any thing slapped with TF on it is going to sell well. Damn it just hit me, since stores are carrying less stock now that means its going to be a bitch and a half to find the movie figures. Let the battles begin.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912684)
Posted by Mkall on April 20th, 2009 @ 1:01pm CDT
Serpent O - R wrote:
Mkall wrote:
Serpent O - R wrote:Hmmm... Oh, here's an idea!

How about we raise import tariffs to the point where our corporations will save money by moving their manufacturing plants back to the states where they can give jobs to the countless unemployed people that are looking for work so they can have money to spend in our economy which will raise the value of the dollar back to where it was so the inflation costs will be reduced back to a normal level that working families will feel comfortable spending some of their money on things like yet another repaint of Cybertron Jetfire?

Oh, you're right. That will never work... :roll:

Sure it could, if you don't mind paying $20 or more for a deluxe figure


How do you figure $20 for a deluxe? The only reason they jumped up to where they are now is our economy adjusting the dollar to the value of gold. If the dollar starts to go up in value deluxes, at their current price point, will be a profit engine. Enough of a profit engine to afford the salaries of american factory workers who will have money to spend on their craft, as it were.

I figure you know most of this, but I'll type it out anyways for the uninformed. A figure's cost is made up of three factors: Design and initial stages (mold casting etc), production materials and personnel costs.

The first cost factor remains unchanged. Design personnel are at Hasbro and probably make the same. Mold castings and prototype phases are nearly insignificant compared to the cost of full-blown manufacturing.

The second cost factor changed significantly in the last year. The price of oil has caused plastic costs to jump, causing Hasbro to scale back on quality to a point that they could not compromise quality any further, prompting the price jump. The fact the economy decided to tank isn't as big a factor to the price hike as some may think. It has though limited the purchasing power of Hasbro's target demographic.

Now the third cost factor is what would cause the jump in figure prices: personnel costs. In china where these are made, the laborers don't make as much as they would in the US, they don't have pensions, they don't have unions, they don't have health insurance. In the US laborers would have to make at least minimum wage, would requite various severance benefits, safer working conditions, insurance and other benefits that make general labor costs unattractive to companies. I guarantee that Hasbro would pay at least 4-6x per US employee than they would Chinese employee. Guess who they would pass that increase on to? Customers.

"Buy America" campaigns, while patriotic, make corporations cringe
Re: HASBRO Profits Down 47%--Transformers Sales Down (912697)
Posted by Primus C-00 on April 20th, 2009 @ 1:21pm CDT
What is a:

Pinky Prime


:?:

I have to agree consumer interest may be one of a variety of factors here. When Classics 2.0 was announced I was feverishly excited, the prototypes and the promises all pointed towards something fresh and yet faithful to us as collectors/consumers.

Then what happened?

Oh hey guys, wouldn't Cybertron Soundwave make a neat Blaster? Or what about Cyclonus as a Technobot?


Furthermore when the toys did come out they looked nothing like sketches and prototypes did, and although I don't own any, because to be honest I'm not going to pay £13 for a Galvatron that I don't necessarily need, friends of mine who have bought Universe have complained about the build quality.

I'm sure Henkei's are better, but in the current economic climate these aren't really things we need. Maybe I'm getting old here, but any (child or) adult who protests that they:

need


these things has some serious issues.

If I had the disposable income I had from my two prior jobs then maybe things would be different, and I like somebody earlier would be complaining about shares and investment. I still think I would be a bit more critical in my purchases than I have been, but I'm sure those times when I've picked up a toy and put it down again would turn out rather different.

I used to buy a two a month, that was nearly a year ago. If I get anything this year it will be a leader class RoFL sorry, RoTF Megatron.

Like Mkall has already said Hasbro building toy making plants in the U.S. is a nice idea if a little sweet. You do realise they would probably be lobbying from environmentalists, then you'd have unions and all sorts to deal with, not to mention the impediment and cost of transferring production.

Put that all together you'd have delayed lines and increase retail cost. With a summer blockbuster on the way? I don't think so.

Better stick where we are after all the Yangtze River dolphin is dead already what more harm could we do.

*moot*

:-B
Re: HASBRO Profits Down 47%--Transformers Sales Down (912699)
Posted by Primus C-00 on April 20th, 2009 @ 1:38pm CDT
Serpent O - R wrote:What would you complain about more, $15 for a deluxe or an income tax increase to cover all of america's unemployed labor on unemployment, welfare, link, medicare, etc.?


Thing may be different in the U.S. but here in the U.K. I see where a large chunk of my wages is going and I sigh. You may think me lacking in compassion or even a fascist but at least with the increase in the price of toy you'd have a choice about whether or not to pay it...

:lol:

I personally hope

Civilization


in it's present state does a total 180 and we have no choice but to resort to Anarcho-Capitalism.

http://www.ozarkia.net/bill/anarchism/faq.html#part8

I'll uh, get back to my day dreaming...

I-)
Re: HASBRO Profits Down 47%--Transformers Sales Down (912700)
Posted by Serpent O - R on April 20th, 2009 @ 1:39pm CDT
Mkall wrote:
Serpent O - R wrote:
Mkall wrote:
Serpent O - R wrote:
"Buy America" campaigns, while patriotic, make corporations cringe


As bad as this may sound to some, I'm not trying to be patriotic.

I think it makes corporate accountants and ceo's cringe, but Joe and Jane White-collar stand to benefit with the rest, but that's getting away from my point.

All these companies that are losing money because they are not putting it back where they got it from.

Like you said, the majority of their expenses are spent on mass production. So most of hasbro's money is getting pumped into the eastern market.

But hasbro is a western company with a western culture audience. So, it has to bring its product back here so they can generate a profit from the western market.

The problem is that the western market is on life support because it is running out of money. The western market doesn't produce anything the eastern market needs on any significant level, so our money just sits there.

This terrible situation can be avoided if companies produced the product where their customer base is located to keep the cycle of money flowing forever.

[my head hurts]
Re: HASBRO Profits Down 47%--Transformers Sales Down (912705)
Posted by Chaoslock on April 20th, 2009 @ 1:50pm CDT
Hell, the only new figures I've seen here in mid-Europe under 4 months were the TFU Deluxes (Cyclonus, Hound, Cheetor), that came last week, 2 TFA Voyagers (SW and SW) and some activators. And that's all.
Of course some TFA voyagers are still sitting on the shelves, but for 40$ nobody will buy them, but the new stuff that arrives is sold out under days.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912715)
Posted by Primus C-00 on April 20th, 2009 @ 2:08pm CDT
Serpent O - R wrote:
All these companies that are losing money because they are not putting it back where they got it from.

Like you said, the majority of their expenses are spent on mass production. So most of hasbro's money is getting pumped into the eastern market.

But hasbro is a western company with a western culture audience. So, it has to bring its product back here so they can generate a profit from the western market.

The problem is that the western market is on life support because it is running out of money. The western market doesn't produce anything the eastern market needs on any significant level, so our money just sits there.

This terrible situation can be avoided if companies produced the product where their customer base is located to keep the cycle of money flowing forever.


This makes perfect sense to you and me, and in an ideal world this would be how things are. Centralisation of production and distribution nearer the actual consumer market would ultimately weather economic turmoil better in the long run.

Heck it may even avoid it all together.

But in the Western corporate world, this like anything that makes sense or requires an essence of thought, effort or compassion is too costly and not viable.

Of course I say Western but what I really mean is America and the UK. As far as I can tell Europe seems to be doing o.k. but then Europe didn't get on it's high horse and go lusting for oil. money and power.

I hate to say it but from discussion with some Middle Eastern friends of mine it seems had Bush the Sequel not come along with his crackpot ideologies and his money grubbing father and cronies then the Western economy would be in a far better state.

There are a huge number of Middle Eastern companies and individuals sitting on mountains of money and prior to Gulf War Two many of them were considering investing in Western companies or registering on Western Stock Markets.

Now these individuals weren't/aren't neccesarily Pro-Saddam or Al Qaeda or whatever reactionary instinct or (right-wing) individuals might tell you but they could see the real reasoning behind the alledged:

War on Terror


i.e. Territorial conquest or influence. So they pulled out, held back or held off.

Couple that with increased military spending, a falsely perceived sense of economic and political superiority and a whole other plethora of factors and you're left with what we have now.

It's alright though Dubya's retired to his ranch, Blair is now a Catholic *lolwot* and we've brought peace to Iraq.

Anyway, what's past is past, and unfortunately there is a lot of mess to clear, here, there and everywhere. The older and wiser among us, or do I mean more cynical, will realise that some of this will never be cleared up and that it's chaotic nature or fragility is intrinsic to the power structure.

But hey if we all wish, trip or try hard enough the world might just be a better place.

Until ancient evil rises from the pyramid to blow us all into J'nwan...

;;)
Re: HASBRO Profits Down 47%--Transformers Sales Down (912719)
Posted by Wraith47 on April 20th, 2009 @ 2:12pm CDT
I blame TF animated. stupid show. stupid toys.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912723)
Posted by Primus C-00 on April 20th, 2009 @ 2:19pm CDT
Wraith47 wrote:I blame TF animated. stupid show. stupid toys.



Blasphemy!

:P
Re: HASBRO Profits Down 47%--Transformers Sales Down (912724)
Posted by Serpent O - R on April 20th, 2009 @ 2:20pm CDT
Primus C-00 wrote:
Serpent O - R wrote:


This makes perfect sense to you and me, and in an ideal world this would be how things are.
...
Until ancient evil rises from the pyramid to blow us all into J'nwan...

;;)


Thanks, that helps my case.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912731)
Posted by Primus C-00 on April 20th, 2009 @ 2:30pm CDT
No problem. Like you say:

Now is our moment to get what we wanted for so long...


:wink:

Seriously I like your idea for centralised (related to consumer market) production and distribution. I'm just an old and embittered cynic.

Corporations and other organisational bodies need fresh thinkers like you.

Like Arcana said of Brainstorm:

I find his youthful ideas most refreshing.


:mrgreen:
Re: HASBRO Profits Down 47%--Transformers Sales Down (912733)
Posted by Mkall on April 20th, 2009 @ 2:49pm CDT
Serpent O - R wrote:
Mkall wrote:
Serpent O - R wrote:
Mkall wrote:
Serpent O - R wrote:
"Buy America" campaigns, while patriotic, make corporations cringe


As bad as this may sound to some, I'm not trying to be patriotic.

Sorry, wasn't implying that was the case. More of a general statement towards the current economic situation and attitudes rather than personal choice.

I think you mentioned it somewhere, but I did forget the associated costs in transporting the goods. That would definitely fall with local production facilities. I don't know how much shipping en masse from China costs, but if it's anything like (ebay x 1,000,000) then that could keep prices down, but there would still be a small increase methinks.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912735)
Posted by Delicon on April 20th, 2009 @ 2:52pm CDT
rpetras wrote:I see a lot of blame hitting Animated toys, but in my area they were moving at a pretty steady pace. It is only recently that there has been a glut, and it's with the more recent waves (sentinel Prime, Swoop and forward) which coincides with the price hike.


Those figures you just mentioned are not in a "recent wave", they came out very early fall BEFORE the price hike. You can actually trace the fall of Animated toy sales more directly to the lack of new TV episodes for half a year. Either way, they made too many for the demmand, I don't see why people keep arguing otherwise. I'm not "blaming", just stating fact.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912739)
Posted by Serpent O - R on April 20th, 2009 @ 3:10pm CDT
Primus C-00 wrote:No problem. Like you say:

Now is our moment to get what we wanted for so long...


:wink:


You're gonna make an adult swim version of TFA called 'The Great War', preferably with the SW: the clone wars cgi styling, that will be aired as 25 bi-weekly, 11 minute stand alone chapters that close in an 88 minute finale titled 'Year One' that ties all the previous episodes to this main event ala SW: Tales from Mos Eisley?

That would be sweet, thank you.

Mkall wrote:Sorry, wasn't implying that was the case. More of a general statement towards the current economic situation and attitudes rather than personal choice.

I think you mentioned it somewhere, but I did forget the associated costs in transporting the goods. That would definitely fall with local production facilities. I don't know how much shipping en masse from China costs, but if it's anything like (ebay x 1,000,000) then that could keep prices down, but there would still be a small increase methinks.


I've had to learn to watch for word traps, not that that was your goal nor did I take any offense.

There will always be a price increase, but in this case, it would be worth it a couple years down the line as the money returns to the western market and people get back to having a disposable income.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912773)
Posted by Primus C-00 on April 20th, 2009 @ 4:17pm CDT
Serpent O - R wrote:
You're gonna make an adult swim version of TFA called 'The Great War', preferably with the SW: the clone wars cgi styling, that will be aired as 25 bi-weekly, 11 minute stand alone chapters that close in an 88 minute finale titled 'Year One' that ties all the previous episodes to this main event ala SW: Tales from Mos Eisley?

That would be sweet, thank you.

...

There will always be a price increase, but in this case, it would be worth it a couple years down the line as the money returns to the western market and people get back to having a disposable income.


I was thinking more along the lines of the centralised manufacture thing, but a little magical nudging towards something like the Great War can't be wrong.

:D
Re: HASBRO Profits Down 47%--Transformers Sales Down (912791)
Posted by Kibble on April 20th, 2009 @ 5:11pm CDT
Primus C-00 wrote:What is a:

Pinky Prime


:?:



25th Anniversary, G1 re-issue Prime that they were charging $69.99 for. General consensus is that the color is off and looks almost pink...
Re: HASBRO Profits Down 47%--Transformers Sales Down (912809)
Posted by Zeds on April 20th, 2009 @ 5:49pm CDT
I have not been buying as much as I used to. My completist days are over. Especially given some of the moulds that are slated to come out for ROTF.
Re: HASBRO Profits Down 47%--Transformers Sales Down (912824)
Posted by megrimlockverbnoun on April 20th, 2009 @ 6:21pm CDT
This is all Heavy Load and Drop Shot's fault...
Re: HASBRO Profits Down 47%--Transformers Sales Down (912828)
Posted by Highbeam on April 20th, 2009 @ 6:27pm CDT
Higher prices + too many shelfwarmers and not enough (or any) of the good stuff we want + economic strain + computer price glitches (such as the recent $4.99 TFA 2-packs) = losses. What I really would like to know is how much money did they lose on that glitch/super-clearance? The biggest issues I've seen are the price hikes and the lack of anything but the shelf-warmers...

And that's only referring to brick-and-mortar sales. :?
Re: HASBRO Profits Down 47%--Transformers Sales Down (912833)
Posted by Kibble on April 20th, 2009 @ 6:43pm CDT
Highbeam wrote:Higher prices + too many shelfwarmers and not enough (or any) of the good stuff we want + economic strain + computer price glitches (such as the recent $4.99 TFA 2-packs) = losses. What I really would like to know is how much money did they lose on that glitch/super-clearance? The biggest issues I've seen are the price hikes and the lack of anything but the shelf-warmers...

And that's only referring to brick-and-mortar sales. :?


I can't imagine the pricing mistakes affect Hasbro any... I would think that loss would fall squarely on Target (or Walmart with the Ultimate Bumblebee fiasco.)

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