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Hasbro Applies for Trademarks for Several Familiar Names

Transformers News: Hasbro Applies for Trademarks for Several Familiar Names

Saturday, March 24th, 2012 5:10PM CDT

Category: Company News
Posted by: El Duque   Views: 46,885

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Hasbro has been busy registering some familiar names with the US Government Patent and Trademark Office. Interestingly Hasbro already has all of these names registered. Check out the list below. Could these be characters/figures they plan to release soon?


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Re: Hasbro Applies for Trademarks for Several Familiar Names (1361939)
Posted by Rodimus Prime on March 24th, 2012 @ 5:17pm CDT
I like seeking Wing Saber and Vector Prime on that list. These will probably be part of the Prime or Generations line.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361946)
Posted by Megazarak on March 24th, 2012 @ 5:35pm CDT
I love Vector Prime. Happy to see him back. A lot of other cool names on that list to, so hopefully we see something come of this.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361947)
Posted by Galactic Prime on March 24th, 2012 @ 5:41pm CDT
Call him Hound, this stupid Autobot Hound Autobot Jazz crap is stupid.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361948)
Posted by Lord Onixprime on March 24th, 2012 @ 5:42pm CDT
I wouldn't hold my breath. Hasbro is more than likely just maintaining trademarks on names they already have.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361949)
Posted by Mkall on March 24th, 2012 @ 5:55pm CDT
Galactic Prime wrote:Call him Hound, this stupid Autobot Hound Autobot Jazz crap is stupid.

Can't be done. Hound/Jazz/Tracks etc are too common to be trademarked.

I'm not holding out hope for any immediate releases, though a classics-verse Strika would be awesome.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361951)
Posted by Kylehudson1996 on March 24th, 2012 @ 6:20pm CDT
Im thinking Nemesis Strika could be a repainted figure of the FE Voyager or PRID Optimus mold b/c of the soon-to-come clone of Optimus on the show... hmmm :-?
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361953)
Posted by Sabrblade on March 24th, 2012 @ 6:27pm CDT
The names of Hound and Vector Prime make sense due to their appearances (or mentions) in Exiles. Same goes for Scattorshot, with his appearance in WFC.

Nemesis Strika is an odd one. I guess they want to use "Strika", but couldn't, and so went with the next best thing. Should she appear in fiction, she probably won't be referred to with the "Nemesis" part.

Blight and Kickback may also seem weird, but it should be noted that these were two of the names of the two Energon Bruticus Maximus tank components.

Now, Wing Saber, that's an interesting pick. Wonder what he'll entail. In this day and age, he could be anything.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361957)
Posted by welcometothedarksyde on March 24th, 2012 @ 6:42pm CDT
Strika would make an interesting retool of bulkhead
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361958)
Posted by welcometothedarksyde on March 24th, 2012 @ 6:44pm CDT
Hasbro might plan on using these names for the as of the moment japanese minicon exclusives
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361971)
Posted by Sabrblade on March 24th, 2012 @ 7:28pm CDT
welcometothedarksyde wrote:Hasbro might plan on using these names for the as of the moment japanese minicon exclusives
That would be such a waste of several good names.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361980)
Posted by griftimus prime on March 24th, 2012 @ 8:02pm CDT
could scattorshot be a toy based off of the wfc game concept? gods i hope so.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361982)
Posted by Noideaforaname on March 24th, 2012 @ 8:05pm CDT
While I'm not expecting anything from it, I'd love an updated Strika and Obsidian.

welcometothedarksyde wrote:Hasbro might plan on using these names for the as of the moment japanese minicon exclusives

If that happened, "Autobot Hound" would literally be an Autobot hound. :lol:
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361990)
Posted by Bumblevivisector on March 24th, 2012 @ 8:44pm CDT
I know using the prefix Autobot and Decepticon on individual names is unavoidable, but it seems strange that they still have to copyright the name "Autobot Hound". Wouldn't the constant use of the faction names on most of the toys simply prevent any other company from using them as part of the name of any product?

And still I wonder who's had the name ScattErshot trademarked for the past decade. Cybertron Scattorshot/Backpack was a cool character, but I love the Technobots enough that the single letter change also being attributed to their leader bugs me more than a prefix would.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361993)
Posted by gavinfuzzy on March 24th, 2012 @ 8:50pm CDT
I'm calling TFP season 3 potential characters. :lol:
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361994)
Posted by -Kanrabat- on March 24th, 2012 @ 8:54pm CDT
I really like Hound. He's one of my favorite character and deserves more attention. That corpyright thingy is just a good sing that he will be back.

Man, I so want to see a TF Prime update of him!
And don't forget the toy!

Also, I'd love to see a MP Hound.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1361998)
Posted by Sabrblade on March 24th, 2012 @ 9:12pm CDT
-Kanrabat- wrote:I really like Hound. He's one of my favorite character and deserves more attention. That corpyright thingy is just a good sing that he will be back.

Man, I so want to see a TF Prime update of him!
And don't forget the toy!
According to Exiles, he does exist. ;)
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362021)
Posted by Rated X on March 24th, 2012 @ 10:39pm CDT
What would happen if a fan were to apply for the trademark to a forgotten Transformer name and get it ? Could I sell it to anyone legally, even Fansproject ???
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362026)
Posted by Sabrblade on March 24th, 2012 @ 10:53pm CDT
Rated X wrote:What would happen if a fan were to apply for the trademark to a forgotten Transformer name and get it ? Could I sell it to anyone legally, even Fansproject ???
What sort of name are you referring to? There are certain names they can't get because they're either already owned by somebody else or too common a name to get a legal trademark for.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362028)
Posted by Rated X on March 24th, 2012 @ 11:05pm CDT
Sabrblade wrote:
Rated X wrote:What would happen if a fan were to apply for the trademark to a forgotten Transformer name and get it ? Could I sell it to anyone legally, even Fansproject ???
What sort of name are you referring to? There are certain names they can't get because they're either already owned by somebody else or too common a name to get a legal trademark for.



Hasbro already used "Autobot hound" in 2008. So Im guessing the copyrights expire every 4-5 years. So hypothettically, if I had inside information on the exact expiration date and submitted an application for trademark before Hasbro renewed, could I own the name "Autobot Hound" ??? And if I could own it, can I sell it to a 3rd party company ??? Imagine a 3rd party figure legally having the real name instead of something stupid like "Hegemon" or "Backfirey" ??? That would be awesome... :D
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362029)
Posted by Burn on March 24th, 2012 @ 11:06pm CDT
-Kanrabat- wrote:Also, I'd love to see a MP Hound.


That's what Alternators Hound is for.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362030)
Posted by Sabrblade on March 24th, 2012 @ 11:09pm CDT
Rated X wrote:
Sabrblade wrote:
Rated X wrote:What would happen if a fan were to apply for the trademark to a forgotten Transformer name and get it ? Could I sell it to anyone legally, even Fansproject ???
What sort of name are you referring to? There are certain names they can't get because they're either already owned by somebody else or too common a name to get a legal trademark for.



Hasbro already used "Autobot hound" in 2008. So Im guessing the copyrights expire every 4-5 years. So hypothettically, if I had inside information on the exact expiration date and submitted an application for trademark before Hasbro renewed, could I own the name "Autobot Hound" ??? And if I could own it, can I sell it to a 3rd party company ??? Imagine a 3rd party figure legally having the real name instead of something stupid like "Hegemon" or "Backfirey" ??? That would be awesome... :D
I mean, they can get "Autobot Hound", but not just "Hound". But, now I get what you're saying.

Besides, if you did get "Autobot Hound", Hasbro could get around it with a name like "Tracker Hound" or something. ;)
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362034)
Posted by Rated X on March 24th, 2012 @ 11:26pm CDT
Sabrblade wrote:
Rated X wrote:
Sabrblade wrote:
Rated X wrote:What would happen if a fan were to apply for the trademark to a forgotten Transformer name and get it ? Could I sell it to anyone legally, even Fansproject ???
What sort of name are you referring to? There are certain names they can't get because they're either already owned by somebody else or too common a name to get a legal trademark for.



Hasbro already used "Autobot hound" in 2008. So Im guessing the copyrights expire every 4-5 years. So hypothettically, if I had inside information on the exact expiration date and submitted an application for trademark before Hasbro renewed, could I own the name "Autobot Hound" ??? And if I could own it, can I sell it to a 3rd party company ??? Imagine a 3rd party figure legally having the real name instead of something stupid like "Hegemon" or "Backfirey" ??? That would be awesome... :D
I mean, they can get "Autobot Hound", but not just "Hound". But, now I get what you're saying.

Besides, if you did get "Autobot Hound", Hasbro could get around it with a name like "Tracker Hound" or something. ;)



Sure they could get "Tracker Hound" but imagine the look on Hasbro's faces if I-Gear made a MP Hound and legally named it "Autobot Hound" ??? Oh that would be priceless... :lol:
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362036)
Posted by Downbeat on March 24th, 2012 @ 11:32pm CDT
Throwing in a vote for these being related to Bot Shots, 2013 Generations, or S3 Prime related. Or just general renewal, or a mix of all of the above.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362038)
Posted by Down_Shift on March 24th, 2012 @ 11:37pm CDT
Vector Prime & Hound are most likely TFP. If you're into the novels, they're in there. Scattorshot might be WFC, but I'm hoping it's a G1 figure to go with the rest of the Technobots. Kickback might even be FOC, what with the recent revelation of Sharpshot (a name Hasbro has used in the past for Shrapnel if I'm not mistaken) However, it could very well be the name they decide to use for TFP "Insecticon" Strika could go well with Classics-verse Lugnut, and Wing Saber I'm really hoping is a first real attempt at an Americanized Star Saber. Blight will obviously be a new character, can't really count the original as anything but filler.

Or they could all just be renewing the names so they can use them two years later.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362060)
Posted by -Kanrabat- on March 25th, 2012 @ 3:28am CDT
Burn wrote:
-Kanrabat- wrote:Also, I'd love to see a MP Hound.


That's what Alternators Hound is for.


Yeah, you can bet your ass that I own him. (Got him brand new at a reasonable price too!)

Unfortunately, that dinky gun of his don'T cut it at all. I would so love a 3rd party company to make a weapon upgrade kit for him. I want my gaz tank, my motor thingy at the front, my hologram canon, my big jeep machine gun and my big-ass handgun. Plus a reprolabel kit to make him look more like G1.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362132)
Posted by Galactic Prime on March 25th, 2012 @ 10:55am CDT
Mkall wrote:
Galactic Prime wrote:Call him Hound, this stupid Autobot Hound Autobot Jazz crap is stupid.

Can't be done. Hound/Jazz/Tracks etc are too common to be trademarked.

I'm not holding out hope for any immediate releases, though a classics-verse Strika would be awesome.


I disagree, they were fine 25 years ago, they're fine today.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362145)
Posted by Downbeat on March 25th, 2012 @ 12:04pm CDT
Galactic Prime wrote:
Mkall wrote:
Galactic Prime wrote:Call him Hound, this stupid Autobot Hound Autobot Jazz crap is stupid.

Can't be done. Hound/Jazz/Tracks etc are too common to be trademarked.

I'm not holding out hope for any immediate releases, though a classics-verse Strika would be awesome.


I disagree, they were fine 25 years ago, they're fine today.

Yeah...about that. Hasbro didn't trademark the names of every single character from G1 during G1. They just released the toys and didn't expect to reuse characters or names, not knowing that the characters and their names helped add to the popularity of the brand. When they did make new toys, like for Powermaster Optimus Prime and etc, THEN they applied for trademarks. Which is why that when they go back and try to get trademarks for names from G1 dudes, they might not be able to get it straight out. Poor Hot Rod hasn't BEEN Hot Rod in years, and that's because his name is too generic to trademark.

They actually can still release toys without trademarked names, but they want to have exclusive use of the names, and don't want to see legal action from other companies who have the use of the name.
Re: Hasbro Applies for Trademarks for Several Familiar Names (1362154)
Posted by Daddycon on March 25th, 2012 @ 12:49pm CDT
Seen the terms "copyright" and "trademark" thrown back and forth on this string and thought I'd pass along a helpful link from the home office: http://www.uspto.gov/trademarks/basics/index.jsp. In this case, we are talking trademarks.

As for trademarks themselves, "the registration is valid as long as you file all post registration maintenance documents. You must file a “Declaration of Use” between the fifth and sixth year following registration. In addition, you must file a combined “Declaration of Use and Application for Renewal” between the ninth and tenth year after registration, and every 10 years thereafter. If these documents are not timely filed, your registration will be cancelled and cannot be revived or reinstated. For more information see Maintain/Renew a Registration."

Depending on which names fell out of active use, it is often easier for Hasbro to register a new trademark such as "Autobot Hound" than attempt to regain use of an expired mark registered by another entity. The more generic the word is, the harder it is to trademark.

Cheers,
Daddycon
Re: Hasbro Applies for Trademarks for Several Familiar Names (1364790)
Posted by Mindmaster on April 1st, 2012 @ 4:00pm CDT
*Autobot Hound: Mindmaster approves.

*Kickback: Airachnid's lackey after "Crossfire"

*Blight: Decepticon tank?

*Nemesis Strika: Not going there...

*Scattorshot: Body based off of G1, but personality is similar to Cybertron. Or vice versa.

*Wing Saber: A-10 Warthog-like vehicle mode?

*Vector Prime: badass old geezer with a sword and Mini-con. YES!

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