Transformers Event News on Seibertron.com

Movie Bonecrusher Appeared in New York

Date: Saturday, February 17th 2007 10:04am CST
Categories: Movie Related News, Event News
Posted by: Hotrod | Credit(s): Lt.col. alexander powers of TFW2005

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Lt.col. alexander powers of TFW2005 has reported some interesting news. Transformers Movie Bonecrusher made a special visit to New York as part of the Force Protection, Inc. Institutional Investor Demonstration this past summer. Check out some images of Bonecrusher here.

Glu Unveils Mobile Transformers Game at 3GSM Show in Barcelona

Date: Friday, February 16th 2007 5:40pm CST
Categories: Movie Related News, Event News, Game News, Company News, Digital Media News
Posted by: Hotrod | Credit(s): Game News

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We reported here some time ago that Hasbro joined with Glu to produce mobile content based on Transformers. One of the things that Glu would be making is a Transformers game. Now we have some new information about the game. Glu unveiled it at the 3GSM Show in Barcelona. The game will be based on the upcoming Transformers Movie. Here is what Glu had to say about the game:

"Transformers:
Gamers must help the Autobots find hidden energy on Earth before the evil Decepticons can get it. The mobile game will launch simultaneously with the console title and the much-anticipated movie release of the live-action Transformers film. Players battle as Optimus Prime across multiple levels and transform from vehicle to robot with special weapons capabilities. Enlist the help of the other Autobots in the race to fine the Allspark – the true source of power for all the Transformers."

For more about the other products Glu unveiled at the event click here.

New Information on Transformers Monopoly Game

Date: Monday, February 12th 2007 12:03pm CST
Categories: Site News, Event News
Posted by: Air Commander Starscream | Credit(s): Ryan

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Ryan was again at Toyfair today and he got a look at the upcoming Transformers Monopoly game. He was able to speak with a rep from Usaopoly and get some details and see the game but wasnt able to take any pictures. So without further ado here is what Ryan told me.

Transformers monopoly:
*Based on G1 Cartoon and comics.
*Box artwork is Dreamwave #1 G1 Autobot and Decepticon cover.
*Pewter characters shown on the box were Optimus Prime and Megatron.
*Properties are planets. We are speculating that Cybetron and Earth will be used as Boardwalk and Park Place.
*Only available at specialty retailers (similar to Spencer Gifts and other RPG Shops)
*Due to be released in May.
*Made by: http://www.Usaopoly.com

Toy Fair 2007 Galleries Are Now Online!!

Date: Saturday, February 10th 2007 7:56pm CST
Categories: Movie Related News, Toy News, Event News
Posted by: Air Commander Starscream

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Ryan has posted 2 amazing galleries for Toy Fair 2007. The first gallery is what we're all here for: the Hasbro Transformers Products Photogallery has 128 awesome pictures of various things from Ultimate Movie Bumblebee to Leader Class Optimus Prime! But there isn't just Movie toys there is also the next waves of Star Wars Transformers! We get detailed shots of the Death Star Darth Vader, AT-AT Walker, Republic Gunship, Saesee Tiin's jedi Starfighter, Mace Windu Jedi Starfighter, Rebel Snowspeeder and a Republic Clone Turbo Tank! It should also be pointed out that the actual Transformers Movie Toyline was on display in a seperate room but camera's were not allowed. This room had the Deluxes and Voyagers as well as the Fast Action Battlers, Cyber Slammers and a few of the Robot Heroes figures on display.

The second gallery is for all the other stuff that isn't Transformers related, but probably more then a few of us also like to collect. Hasbro Other Boy Toy Products Photogallery has 100 pictures of various Marvel, G.I.Joe, Star Wars and other Hasbro toys to look at.

So check out these awesome Toy Galleries and be sure to post what you thiank about all of these great new cool toys that will be out in the market soon!

Review of Transformers Movie Video Game from ToyFair 2007

Date: Saturday, February 10th 2007 7:07pm CST
Categories: Movie Related News, Event News, Game News, Digital Media News
Posted by: GetterDragun | Credit(s): GetterDragun

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Today at the Hasbro Preview at ToyFair we got to see a nice preview of the video game from Activision. Here are some items of interest:

- Game will be available on: Wii, XBox 360, PS3, and PS2.
- There will be an Autobot Game and a Decepticon Game for Nintendo DS, supporting 4 way multi-play.
- PSP gets a version of the game (maybe different from all), but with 4 way Multi-Play.
- Wii will get special Wiimote functions, such as throwing things, steering, etc.
- You can play as 9 Autobots and Decepticons. Unplayable characters are going to be boss characters or other important charcters.
- There will be unlockable characters and possibly movie characters that don't appear in the movie (like Wreckage).
- There will be G1 references in the game.
- It has a full interactive environment where you can pick things up and throw it at the enemy...including a Burger King sign.
- Burger King and Pepsi references were in the game, so we know they are sponsors.
- As the robot you can punch, shoot, jump, transform at will and drive/fly around when you are in vehicle mode.
- Autotargeting will be available.
- For game play, it reminded me of Grand Theft Auto, where you can run around the city (perspective was similar to GTA). The steering of the vehicle looked well done, where you could oversteer around turns, etc. If you caused too much ruckus the police would come and the pedestrians would go around screaming, especially if you were in Robot Mode (so being in disguise is important). Pedestrian interaction was not completed yet, but we were hoping you could pick up people and thrown them...jthat was ust our suggestion. The ability to use both modes via transforming was very effective because you could get away quick if you were getting beat bad.
- Graphics were very good and very fluid, even on preproduction. Audio track we heard was a generic one for pre-production, but final game will have the movie score. Possibly the voices will be the same as in the movie. Cut scenses are being rendered by a company called Blur (how ironic) that won many awards for game CGI.
- Storyline is different based upon if you are an Autobot or a Decepticon, humans are part of the story, but not part of the game play. Because of the dual roles the Decepticons can win in this one.

Toy Fair Teaser ... Stay Tuned This Weekend for More Galleries!

Date: Saturday, February 10th 2007 6:36pm CST
Categories: Site News, Event News
Posted by: Air Commander Starscream

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Hey guys I just got off the phone with Ryan and he's been telling me about all the cool stuff they got to see. Stay tuned to SEIBERTRON.com tonight and the rest of the weekend because were going to be putting up some pretty cool galleries of the different things they got to see at Toy Fair 2007.

Apparantly Hasbro had their own building to display all of their new stuff like Star Wars, G.I. Joe, Marvel and of course Transformers! All of the sections had free photography EXCEPT the Transformers area. In fact there was a separate toy room devoted to the Movie Toys. But the Movie Toys were under tight watch and Ryan wasn’t able to take any pictures of them, but we’ve already seen them. The only stuff Ryan was able to photograph was the stuff that was in Hasbro's press release things like: Ultimate Bumbleebee, Leader Class Optimus Prime and the Optimus Prime Voice Changer. And there might even be a few video's for us to take a look at, maybe even a vid of Ultimate Bumblebee in action! But we'll have to wait and see.

Ryan also plans on doing a special photo gallery for the Time Square Toys "R" Us building, the one that’s 4 stories tall? Yeah ... the place is massive! He is going to have many pictures of that and the Transformers section which he said blew him away.

So stay tuned to SEIBERTRON.com for all the Toy Fair coverage! But for now you can also take a look at some of the news already psoted about Toy Fair 2007.

Official Press Release from Hasbro's Press Kit
Toy Fair 2007 Officially Reveals New Transformers Products

Official Press Release from Hasbro's Transformers Press Kit

Date: Saturday, February 10th 2007 4:32pm CST
Categories: Movie Related News, Toy News, Event News, Press Releases, Company News
Posted by: Seibertron

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Views: 142,937

HASBRO ROLLS OUT TRANSFORMERS TOYS THAT ARE ‘MORE THAN MEETS THE EYE’
FOR THIS SUMMER’S MUCH ANTICIPATED BLOCKBUSTER MOVIE

Hasbro teams up with DreamWorks and Paramount for first-ever live-action TRANSFORMERS feature film release on July 4, 2007

Pawtucket, RI (February 2007) - On July 4, 2007, the colossal battle between the AUTOBOTS and the DECEPTICONS will invade our world when these aliens make Earth their final battleground in the live-action TRANSFORMERS movie. Produced by DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the film is poised to catapult the legendary characters and storyline -- which have captivated kids since they debuted more than 20 years ago -- even higher into the stratosphere of pop culture.

First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Whether fans grew up with the robots or discovered them more recently, they continue to be fascinated by the alien robots from CYBERTRON that live on earth as "Robots in Disguise" and have the ability to change from robot mode to vehicle mode.

The movie, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen (Shia LaBeouf, who starred in Holes and Even Stevens) who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.

"Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created," said Brian Goldner, Hasbro’s Chief Executive Officer and Executive Producer of the film. "Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement."

To bring the action and adventure into kids’ homes, Hasbro will be releasing a new lineup of toys and games based on the characters and styling of the movie. From the OPTIMUS PRIME VOICE CHANGER HELMET to the ULTIMATE BUMBLEBEE figure, TRANSFORMERS fans of all ages will find something that will help them experience the excitement of the movie.

The TRANSFORMERS 2007 line includes the following:

TRANSFORMERS MOVIE ULTIMATE BUMBLEBEE
(Approximate Retail Price: $89.99; Ages: 5 & up; Available: Fall 2007)
Fans of TRANSFORMERS will love seeing BUMBLEBEE come to life on the big screen and this fall, they can experience the ULTIMATE BUMBLEBEE action figure, which is among the most realistic and technical TRANSFORMERS toys ever. The impressively styled Chevrolet Camaro Concept car changes into the beloved AUTOBOTS character, which stands an imposing 14 inches tall. BUMBLEE will "come to life" with robot animatronics action in both car and robot modes. Working headlights, battle sounds, and music, including Devo’s "Whip It", all add to the interactive experience.

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TRANSFORMERS MOVIE DELUXE and VOYAGER assortments
(Approximate Retail Price: $9.99 - $19.99; Ages: 5 & up; Available: June 2007)
The fun and excitement of 2007’s live-action film is placed in kids’ hands with the all-new TRANSFORMERS MOVIE action figures. Not only do the figures feature the authentic TRANSFORMERS action that enables all figures to change from vehicle mode to robot mode, but they also feature new "Automorph Technology" that will allow some parts to "automatically" move. Each figure also includes other action features like firing projectiles. Movie-styled figures in the Deluxe and Voyager scales include: OPTIMUS PRIME, MEGATRON, SCORPONOCK™, BARRICADE™, AUTOBOT JAZZ and BUMBLEBEE™.

TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail Price: $39.99; Ages: 5 & up; Available: June 2007)
It’s Prime time! OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in Leader scale figures, which feature lights and sounds in vehicle and robot mode. Additionally, the figures feature new "Automorph Technology", a gearing mechanism that allows some parts to move automatically. The Leader scale includes OPTIMUS PRIME and MEGATRON.

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TRANSFORMERS OPTIMUS PRIME VOICE CHANGER HELMET
(Approximate Retail Price: $29.99; Ages: 5 & Up; Available: June 2007)
The OPTIMUS PRIME VOICE CHANGER HELMET, authentically detailed to look like the character in the movie, allows kids to imitate OPTIMUS PRIME and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes:

VOICE CHANGER: Make your voice sound like a robot!

BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases

CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back!

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TRANSFORMERS ARM BLASTER assortment
(Approximate Retail Price: $29.99; Ages: 5 & up; Available: June 2007)
Quickly changing from either STARSCREAM’S jet or OPTIMUS PRIME’S truck, these powerful TRANSFORMERS ARM BLASTERS offer kids the unique opportunity to role-play the galactic battle which AUTOBOTS and DECEPTICONS have waged for centuries! One pull changes the toy from vehicle mode to blaster mode, unleashing the power of a Nerf dart blaster. OPTIMUS PRIME comes with 3 Nerf darts and STARSCREAM comes with 4 Nerf darts.

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TRANSFORMERS CYBER STOMPIN’ ROBOT assortments
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: June 2007)
The CYBER STOMPIN’ ROBOT features 12-inch robot-only versions of BUMBLEBEE and OPTIMUS PRIME, the heroes of the TRANSFORMERS movie. Designed to enable easy play for younger fans, each of the figures feature robot stomping sounds, battle sounds and phrases and light-up eyes!

MR. POTATO HEAD OPTIMASH PRIME
(Approximate retail price: $9.99; Ages: 2 & up; Available: June 2007
MR. POTATO HEAD, the iconic face-changing potato friend for kids, takes on the role of a lifetime as the spud-ly leader of the AUTOBOTS, OPTIMASH PRIME. Kids will be able to have all kinds of mix 'n match fun with this wacky spud dressed as OPTIMUS PRIME. OPTIMASH PRIME comes with fun parts, including shoes, ears, eyes and helmet.

RISK: THE TRANSFORMERS EDITION
(Approximate retail price $ 24.99; Ages: 8 & up; Players: 2 to 4; Available: June 2007)
The game of Global Domination takes a twist with this version set on CYBERTRON and based on the TRANSFORMERS movie. Fight to gain control of the world on the side of the AUTOBOTS or the DECEPTICON! Choose your side, then play by either classic RISK rules or the TRANSFORMERS variations!

TRANSFORMERS CHESS SET
(Approximate retail price $ 29.99; Ages: 7 & up; Players: 2; Available: June 2007)
This classic game provides an opportunity to pit the AUTOBOTS against the DECEPTICON in a two-player strategy game. The figures are authentically detailed to look like the movie characters.

TRANSFORMERS FUN FIT PUZZLE
(Approximate retail price: $15.99 Ages: 7 & up; Available: June 2007) Two puzzles in one. Assemble OPTIMUS PRIME in robot mode and then with the same puzzle pieces, assemble the AUTOBOT leader in truck mode.

TRANSFORMERS 70PC STICKER PUZZLE
(Approximate Retail Price: $3.99; Ages: 5 & up; Available: June 2007)

TRANSFORMERS 100 PC PUZZLES
(Approximate Retail price: $2.99; Ages: 5 & up; Available: June 2007)

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For more information on Hasbro’s TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.

# # #

New Transforming Helicopter from Spin Master!

Date: Friday, February 9th 2007 10:46pm CST
Categories: Toy News, Event News
Posted by: Bed Bugs | Credit(s): Fender Bender

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Possible spoilers of new products to be revealed at this weekends Toy Fair are already showing up. Such an example would be MSNBC.com. Apparently, the creators of the "Air Hogs" RC toy line are developing an RC toy that transforms from a Helicopter to a robot. To this point, not much is known about it, but stay tuned to Seibertron.com as we continue to provide 24 hour coverage of Toy Fair this weekend.

:

NEW YORK - When Spin Master Ltd. started peddling its Air Hogs Zero Gravity vehicle two years ago, retailers doubted whether parents would be willing topay $59.99 for a radio-controlled toy — even if it climbed walls. But the item ended up being a hit and was followed by the equally popular $79.99 Storm Launcher. This year, Spin Master is pushing a $110 Robo Copter that transforms from a robot to a helicopter. “This just proved to us that if it is a great toy, provides a wow and introduces new functions, consumers are willing to spend the money,” said Harold Chizick, vice president of global promotional marketing for the Toronto-based toy maker. “We just decided to step it up.” “This game is about better quality,” said Ronald D. Boire, president of Toys “R” Us’s U.S. toy business. “It is not about plastic by the pound. We have been playing plastic by the pound for way too long.” He said Toys “R” Us will be making a bigger push to carry higher-grade toys. “When we have great toys, the consumer comes back to the toy department,” he said. “Can the toy industry and other industries co-exist? Absolutely. Consumers will buy what the child wants.”

EDIT: An image of this new toy has appeared on-line at Fresnobee.com:

New Information regarding Botcon '07!

Date: Friday, February 9th 2007 8:25pm CST
Category: Event News
Posted by: Bed Bugs | Credit(s): Rhode Island Convention Center, Basketball Jones

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New information regarding Botcon '07 has been posted at the Rhode Island Convention Center website:

06/ 28 - 7/01

BotCon 2007
Exhibition Halls A/D, Ballrooms A-E and Meeting Rooms 553, 555, & 556. Estimated Attendance: 2,000 people. Event Hours: Saturday Early Bird 9:00 a.m.; 10:00 a.m.-5:00 p.m.; Sunday 9:00 a.m.-3:00 p.m. Admission: Saturday Early Bird: $50.00; Regular Hours: $10.00 for Adults, $5.00 for children ages 5-12, and children under 5 are free. This is a Hasbro sponsored event. Exclusive transformer figure sets available only at the show. Dealer booths are available. For more information, please contact the Transformers Collectors' Club at (817) 448-9863 or visit their website at www.botcon.com. This event is open to the public.

SEIBERTRON.com is Heading to Toy Fair 2007 This Weekend! (plus a special surprise next week!)

Date: Wednesday, February 7th 2007 9:34pm CST
Categories: Site News, Toy News, Event News
Posted by: Seibertron

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This weekend SEIBERTRON.com is officially heading to the city so nice they named it twice to attend Toy Fair 2007. Make sure you stop by to view galleries of the upcoming Transformers, Star Wars, G.I.Joe and Marvel product lines this weekend plus a few favorites for the girls like My Little Pony and Barbie. We'll even have some news about the upcoming Transformers Movie video game not to mention a special surprise that's happening next week in New York City that we should hopefully have a report about late at night next Tuesday. If you like Transformers ... it's happening in New York City this upcoming weekend. Stay tuned to SEIBERTRON.com for information and images that's truly "more than meets the eye."