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Transformers Press Releases News on Seibertron.com
Discovery Communications wrote:Highly Anticipated Series Premiere of TRANSFORMERS PRIME on The Hub Blasts Ratings
-- Episode is The Hub’s Best-Ever Series Premiere; Generates Quadruple Digit Percentage Gains Across Key Demographics --
February 15, 2011
(Los Angeles, Ca.) The lure of the ongoing battle between the Autobots and the Decepticons for control of the Earth, and the introduction of a new character drove huge ratings increases with the Friday, February 11, premiere of the series "Transformers Prime" on The Hub, a television network for children and their families. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.
The strong performance of the eagerly awaited CGI-animated series from Hasbro Studios, which included the unveiling of the newest character, Skyquake, was the best-ever series premiere for The Hub among Households. The episode also generated massive time period increases versus prior four-week averages across virtually all of the network's key target demographics including Kids 2-11 (+1350%), Kids 6-11 (+1250%), Adults 18-49 (+2700%), Women 18-49 (+4000%), Persons 2+ (+1618%) and Households (+1333%). Also, Men 18-49 increased by +2050%.
In addition, the strong performance of "Transformers Prime" boosted significantly the audiences for its lead-in and lead-out series versus prior four-week averages. "G.I. Joe Renegades" (6 p.m. ET) delivered solid gains among Kids 2-11 (+51%), Kids 6-11 (+64%), Boys 2-11 (+86%), Boys 6-11 (+76%, 30,000), Adults 18-49 (+108%), Women 18-49 (+100%), Persons 2+ (+54%) and Households (+85%). "Family Game Night" (7 p.m. ET) saw increases in key demographics including Kids 2-11 (+23%).
Highlights for the week include:
Programming Highlights, "Transformers Prime":
Friday's series premiere of "Transformers Prime" (6:30 p.m. ET) was The Hub's best-ever regular series premiere by delivery with Households (172,000).
Quadruple-digit percentage time period (Fri, 6:30 p.m. ET) increases from the prior four-week average in virtually all key demos including: Kids 2-11 (+1350%, 145,000), Kids 6-11 (+1250%, 81,000), Adults 18-49 (+2700%, 84,000), Women 18-49 (+4000%, 41,000), Persons 2+ (+1618%, 292,000) and Households (+1333%, 172,000). Men 18-49 increased by +2050% (43,000).
The same was true for boys, girls and pre-schoolers, as all these demos were up by huge gains in the time period: Boys 2-11 (+1650%, 105,000), Girls 2-11 (+1200%, 39,000), Boys 6-11 (+1600%, 68,000), Girls 6-11 (+550%, 13,000), Kids 2-5 (+1475%, 63,000), Boys 2-5 (+1750%, 37,000) and Girls 2-5 (+1200%, 26,000).
Other Programming Highlights:
"G.I. Joe Renegades"(6 p.m. ET, the lead-in to "Transformers Prime"), gained from the prior four-week time period average among: Kids 2-11 (+51%, 56,000), Kids 6-11 (+64%, 36,000), Adults 18-49 (+108%, 50,000), Women 18-49 (+100%, 28,000), Persons 2+ (+54%, 128,000), Households (+85%, 74,000), Boys 2-11 (+86%, 39,000) and Boys 6-11 (+76%, 30,000).
The strong premiere of "Transformers Prime" also boosted the lead-out, as "Family Game Night" (7 p.m. ET) saw gains among Kids 2-11 by +23%, (87,000) versus the prior four-week average.
"Dan Vs." (Saturday, 8 p.m. ET) scored significant delivery increases against the prior four-week time period average among key demos, including Households (+28%, 68,000), Kids 2-11 (+169%, 94,000), Kids 6-11 (+200%, 81,000), and Persons 2+ (+65%,119,000).
"R.L. Stine's The Haunting Hour" (Saturday, 8:30 p.m. ET) earned delivery increases against the prior four-week time period average among key demos, including: Households (+30%, 82,000), Kids 2-11 (+100%, 82,000), Kids 6-11 (+68%, 57,000), Adults 18-49 (+12%, 38,000), and Persons 2+ (+45%,145,000).
Co-Viewing and Reach:
For this week, The Hub was the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. Thirty six percent (36%) of Kids 2-11 watched with an Adult 18-49, out-performing Nickelodeon (23%), Disney Channel (21%) and Cartoon Network (20%).
This weekend (multiple telecasts), "Transformers Prime" reached more than 1 million unique, unduplicated Persons 2+.
Competitive Highlights:
The series premiere of "Transformers Prime" beat nickToons head-to-head in delivery in the time period with several key demos, including Households (+35%), Persons 2+ (+64%), Kids 2-11 (+71%), Boys 2-11 (+228%), Kids 6-11 ( +113%), Boys 6-11 (+152%), Girls 6-11 (+18%), Adults 18-49 (+105%), Men 18-49 (+43%) and Women 18-49 (+273%).
Source: Nielsen Media Research; program based dayparts; most current; 2/11/11 vs. 2/4/11 or vs. 1/14/11-2/4/11, growth by (000). Co-viewing in NPower.
About The Hub
The Hub, is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
TRANSFORMERSTM: DARK OF THE MOONTM VIDEO GAME SETS THE STAGE IN THE ULTIMATE BATTLE FOR EARTH
New Game to Feature an Original Prologue Storyline to Upcoming Film and Debut In-Game 'Stealth Force' Conversion Mode
Santa Monica, CA - February 14, 2011 - The next colossal entry in the TRANSFORMERS saga on Earth is on the way as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers: Dark of the Moon is in development by the critically acclaimed developers at High Moon Studios. Based on Hasbro's legendary TRANSFORMERS property and featuring a brand-new 'Stealth Force' conversion mode, the game thrusts players directly into an original prologue storyline to experience the ultimate battle between the AUTOBOTSTM and DECEPTICONSTM that leads into the summer's most anticipated blockbuster film and reveals another face of evil, SHOCKWAVE.
"We couldn't be more excited to expand on the epic movie universe in the Transformers: Dark of the Moon game, and allow fans to experience the gripping events and backstories that occur right before the upcoming film," said Paul Wright, Head of Marketing for Licensed Properties, Activision Publishing. "The immensely talented group at High Moon Studios are huge fans of the property, and they are thrilled to unveil some new characters from the movie while introducing Stealth Force gameplay that lets players convert to a third form beyond robot and vehicle modes to defeat their enemies in more ways than ever before."
"Activision continues to deliver outstanding video games based on Hasbro's iconic TRANSFORMERS brand," said Mark Blecher, SVP of Digital Media and Gaming, Hasbro. "We're thrilled to deliver the Transformers: Dark of the Moon prologue video game to TRANSFORMERS fans around the world in anticipation of the film."
The Transformers: Dark of the Moon game allows players to fight through the epic battles on Earth that will shape the events of the upcoming film. Armed with a brand-new gameplay mechanic, fans will harness the power of Stealth Force to instantly convert to a third, hybrid state that combines the weapons and firepower of robot mode with the agility and maneuverability of vehicle mode. Set in unique environments around the world such as the Jungles of South America, Siberian military facilities, Detroit Cityscapes and more, the game lets players assume the roles of a diverse roster of everyone's favorite TRANSFORMERS from the movie through a heart-pounding campaign to save mankind. Additionally, fans can play the game with or against their friends through intense, online multiplayer game modes as their favorite iconic characters.
The Transformers: Dark of the Moon video game is currently in development by High Moon Studios for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system. Behaviour Interactive is developing distinct versions for the WiiTM system, Nintendo DSTM and Nintendo 3DSTM hand-held systems.
Paramount Pictures will release the Transformers: Dark of the Moon movie nationwide on July 1, 2011.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
It's been a good day to be a Transformers: Prime fan. First it was revealed that the show would indeed have associated toys when we got our first look at Arcee. That was quickly followed by the reveals of Starscream, Bumblebee, Optimus Prime, and Megatron.
If that wasn't enough to get you psyched up for Friday's big premiere of “Masters & Students” the Hub stopped by with another promo video of the upcoming episode and link to their press release! Be sure to visit for additonal images and information regarding Transformers: Prime!
New Episode of Popular Series to Premiere February 11
02.07.2011– LOS ANGELES, Ca. – The Hub, a television network for kids and their families, will premiere its original half-hour, full CGI animated series “Transformers Prime” in its regular weekly time period with a new episode Friday, February 11 (6:30 p.m. ET).
The new animated series will feature archrivals the Autobots and Decepticons as they once again face-off in their epic rivalry for control of Earth. The all-new mini-series will feature iconic characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the ominous Decepticon Megatron, as well as introducing new human characters to the action series.
The Hub, which rebranded from the former Discovery Kids on 10-10-10, is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 61 million U.S. cable and satellite households.
“Transformers Prime” is produced for The Hub by Hasbro Studios. Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as co-writers and producers on the hit feature film Star Trek, and are currently co-writers and producers for the feature film Cowboys and Aliens from Dreamworks/Universal, set for release in summer 2011. Kline is also executive producer of The Hub animated series “G.I. Joe Renegades.”
The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Be sure to RSVP the event by visiting the Hub FaceBook page!
But wait!..............there's more!
Toonzone has posted a lengthy report from a Q&A session with the staff of Transformers: Prime. A portion has been posted below, be sure to visit Toonzone to read the entire article!
- Bob Orci and Alex Kurtzman's aim for the series was to do things with the Transformers they did not get the chance to do with the movie. Another selling point was bringing back Frank Welker as Megatron, since Bob Orci campaigned for him to play the role in the movies (Megatron is voiced in the live-action Transformers movies by Hugo Weaving).
- Jeff Kline revealed there is a specific reason why Bumblebee cannot speak English. The reason will be revealed in season two, and off screen Bumblebee "is working toward trying to solve that for himself."
- Kline says that generally the staff will want to show more Decepticons than Autobots in order to always show the Autobots at a disadvantage, to "make their job that much harder." There will be more Autobots and Decepticon characters depicted in seasons one and two, but there is more of a limitation due to the budgeting for the CG rendering process in the builds of the characters. Each Transformers character requires three distinct computer builds: robot, vehicle, and transformation.
- With regard to the character deaths, Kline says, "When we kill a character, we kill a character." Kline assured Toonzone News that Cliffjumper is dead. Kline did leave the door open for the exploration of the possible romance between Cliffjumper and Arcee in flashbacks for future episodes, but would not say if Dwayne "The Rock" Johnson would return to voice the character.
- Bob Orci spoke more about his attraction to working on a Transformers series and the limitations of depicting the Transformers characters in the live-action movies. Bob wanted to show more about the Transformers mythology and history as well as just "hang out with them." Orci likes to stay between TV and movies because "they give you different satisfactions as a fan and as storytellers." Bob added that he would like to work with the Transformers Prime staff on other projects based on his experience working on Transformers Prime.
- Mike Vogel talked about the female appeal of the show -- especially through characters such as Arcee and Miko -- and noted that even boys enjoy characters like Arcee. Jeff Kline also spoke about the Japanese animation studio that works on the series, Polygon, being in love with the Miko character. According to Kline, the staff will give Polygon a fairly simple description of an action for Miko, and Polygon will give Miko even extra actions and animations. Bob Orci joked that it was simply "free labor."
- At one point in the season premiere, Soundwave uses a detachable drone unit, which according to Kline is an "homage" to Laserbeak. Kline would not confirm if the drone in the episode is Laserbeak though.
- Vogel confirmed there will be toys for the series and we will get news on the toy line "sooner than we may think."
Inspired by the new hit animated TV series Transformers Prime, an all-new assortment of Transformers action figures will be released this Fall to coincide with the series. Along with Starscream, Hasbro will also release fan favorites such as Bumblebee and Arcee. These one of a kind figures will be made available for purchase on October 11, 2011 for an approximate retail price of $11.99.
You can check out the original post on UGO.com by clicking here.
Keep it at Seibertron.com - The Ultimate Transformers Resource!
BUSY SCRIBE JEFF KLINE SIGNS SERIES DEVELOPMENT AND PRODUCTION DEAL WITH HASBRO STUDIOS
Los Angeles, CA, Jan. 20, 2011 – Hasbro Studios, the Los Angeles-based television production and distribution division of Hasbro, Inc. (NYSE:HAS), has signed writer-executive producer Jeff Kline (Transformers: Prime, G.I. Joe: Renegades) to an overall series development and producing deal. Hasbro Studios President Stephen Davis announced the four-year agreement, exclusive in children’s television animation, today.
Kline has written and produced extensively for primetime while concurrently developing and showrunning more than a dozen animated series, including Jackie Chan Adventures (Kids WB!), Men In Black: The Series (Kids WB!), Roughnecks: The Starship Troopers Chronicles (Synd. and the Emmy-nominated Dragon Tales (PBS). Kline is currently the executive producer and co-developer of both Transformers: Prime (with partners Alex Kurtzman and Roberto Orci) and G.I. Joe: Renegades (working along side creative stewards Marty Eisenberg and Henry Gilroy). Both series are for The Hub and the international market.
“Jeff is a truly gifted writer and producer with a phenomenal understanding of our target audience,” Davis said. “His track record speaks for itself, as he has consistently delivered highly-rated shows in all dayparts with great stories and great characters. Transformers: Prime and G.I. Joe: Renegades are just the beginning of a terrific collaboration, and we look forward to working with Jeff well into the future.”
Kline served as senior VP of drama development at Columbia Pictures Television before segueing in 1995 to a prolific career “above-the-line.” He is represented by Nancy Etz at CAA, Mark Wheeler of The Pitt Group and attorney Tom Collier.
About Hasbro Studios: Hasbro Studios is the Los Angeles-based production division of Hasbro, Inc. (NYSE: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY and G.I. JOE; delivers new branded content; and produces programs from top third-party content creators. Many of these shows will run on The Hub, a television network for children and their families that was re-branded from Discovery Kids on October 10, 2010, as well as on multiple channels in international markets. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).
Auto Assembly 2011 and Auto Assembly 2012 Major Updates!
Things have been quiet for the last few months from the Auto Assembly camp, but with the start of a new year it's time for us to make our mark with a barrage of big announcements to take us into 2011 and beyond...
While many of you are now starting to make your initial plans about attending one or more of the Transformers conventions that is taking place this year (and we hope that Auto Assembly is one of them), we are proud to be able to announce that we have been working overtime to be able to announce a massive update to our guest line-up for Auto Assembly 2011...
But that's not all. While many of you are still thinking about 2011, we are pleased to announce that we have confirmed the first details for Auto Assembly 2012 and we believe that we are the first Transformers convention to do so! You can find details of the date, venue and much more on our latest news update on Youtube here - https://www.youtube.com/watch?v=ASn1s5cE0ks
The video also has the full updates on Auto Assembly 2011 and this is one video you do NOT want to miss!!
For those of you who have already booked for Auto Assembly 2011, we are working through a backlog at the moment and emails that we are trying to deal with which we hope to have sorted shortly. Our committee head has had to deal with a number of unexpected personal issues over the last few months including losing his job which has meant that Auto Assembly has had to take a back seat for a short while but things are starting to return to normal for us now.
As part of this, we are still running behind with despatching the AA2010 Non-Attendee Packages. These should be shipping in a couple of weeks once we have finalised the original sketches that will be part of these.
Anyway, for those of you who want to attend Auto Assembly 2011, tickets are available now from our website. Ticket prices are £50 for adults and £38 for children, students and senior citizens, with under 5s admitted free. One day tickets are available for the Saturday or Sunday (although these will NOT get you into the Friday or Saturday evening programmes) and these cost £30 for adults, £21 for children, students or senior citizens and under 5's as always are free. Family tickets will be available shortly.
The convention is taking place over the weekend of 12th - 14th August 2011 at the Holiday Inn Birmingham City Centre, Birmingham, England. Tickets for Auto Assembly 2012 will go on sale later this year.
For more details on the convention, to see a full list of all the guests and activities taking place over the weekend, or to book your tickets, visit the website at www.autoassembly.org.uk
We hope to see you all in August!
The Auto Assembly 2011 Team
Auto Assembly 2011 - 12th - 14th August 2011.
The Holiday Inn Birmingham City Centre, Birmingham, England
New Episode of Popular Series to Premiere February 11; Preceded by Encore of Highly Rated “Transformers Prime” Mini-Series
LOS ANGELES--(BUSINESS WIRE)--The Hub, a television network for kids and their families, will premiere its original half-hour, full CGI animated series “Transformers Prime” in its regular weekly time period with a new episode Friday, February 11 (4:30 p.m. ET).
Announcement of the premiere date was made following the network’s recent record-setting performance of its mini-series event, a five-part presentation of original episodes of “Transformers Prime,” November 29-December 3. The highly anticipated programming event earned the network its best-ever audience deliveries among Persons 2+ and in Households. Also, for the five-day (Monday-Friday, 6–7 p.m. ET) time period average, “Transformers Prime” was the top co-viewed program among all kids cable networks with 43% of Kids 2-11 watching with Adults 18-49.*
Prior to the series’ February 11 premiere, The Hub will present an encore presentation of the “Transformers Prime” five-part mini-series, beginning Friday, January 14 (4 p.m. ET) with back-to-back presentations of the first two half-hour episodes of the mini-series. On successive Fridays in the same time period, The Hub will present two additional episodes of the mini-series, leading to the February series premiere.
The new animated series will feature archrivals the Autobots and Decepticons as they once again face-off in their epic rivalry for control of Earth. The all-new mini-series will feature iconic characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the ominous Decepticon Megatron, as well as introducing new human characters to the action series.
The Hub, which rebranded from the former Discovery Kids on 10-10-10, is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 61 million U.S. cable and satellite households.
“Transformers Prime” is produced for The Hub by Hasbro Studios. Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as co-writers and producers on the hit feature film Star Trek, and are currently co-writers and producers for the feature film Cowboys and Aliens from Dreamworks/Universal, set for release in summer 2011. Kline is also executive producer of The Hub animated series “G.I. Joe Renegades.”
*(Source: Nielsen Media Research; program based dayparts; most current; 11/29/10-12/3/10, co-viewing in NPower, L+7)
The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
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