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Transformers Press Releases News on Seibertron.com
Santa Monica, CA - May 18, 2007 - TRANSFORMERS: The Game, from Activision, Inc. (Nasdaq: ATVI), developed under license from HPG the licensing division of Hasbro, Inc. (NYSE:HAS), is bridging the gap from "G1" (Generation One) to the present day TRANSFORMERS by casting the upcoming live-action film leads Shia LaBeouf and Megan Fox alongside legendary voice actors Peter Cullen and Frank Welker, the original voices of OPTIMUS PRIME and MEGATRON. Based on "TRANSFORMERS," the highly anticipated live-action feature film from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the game allows players to relive their favorite movie moments and go beyond in a movie-inspired storyline penned with the help of Flint Dille, best known as the writer of the acclaimed "TRANSFORMERS" animated series.
"TRANSFORMERS is an incredible franchise with huge global appeal and our goal is to present a game that speaks to fans of the upcoming movie as well as to G1 fans," said Laird Malamed, head of production, Activision, Inc. "We have a fantastic line-up that includes original talent from the animated TV series and the upcoming film, bringing together the best of both worlds."
In TRANSFORMERS: The Game, players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and other characters, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.
TRANSFORMERS: The Game is in development by Traveller's Tales for the Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ video game console, PlayStation®2 computer entertainment system and PC, and is rated "T" (Teen) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. Two unique games for Nintendo DS™, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions and are rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. For more information about the game, visit http://www.transformersgame.com/.
HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
As part of the promotion surrounding the upcoming July 4th release of the Transformers Movie, Hasbro will Unveil the building wrap that has been covering one of the buildings on Sunset and Vine in Los Angeles this thursday on May 10th. On www.transformers.com fans are called to join the unveiling. Fans will be able to see exclusive footage as well as getting a tour of the Sector 7 Mobile Command Unit. The first 50 people on hand will also receive a Transformers action figure.
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Press release from Antelope Entertainment
All Los Angeles Transformers fans should check out this event on Thursday, May 10 ... be one of the first to experience TRANSFORMERS!
Where: Behind TRANSFORMERS Building on 1440 N. Vine (Kinko's parking lot)
When: Thursday, May 10th 7:00AM - 9:00AM
What: Join us for the unveiling of the building wrap! Be first to see exclusive footage and tour the Sector 7 Mobile Command Unit. Pick up advance screening passes to see TRANSFORMERS (while supplies last). Get your very own TRANSFORMERS action figure, courtesy of Hasbro (available to the first 50 people who attend). Meet Tattoo from the Big Boy Morning show on Power 106
Transformers Movie Premiere to Help Change Kids' Lives
Tuesday May 1, 9:46 am ET
Hasbro to donate 100 percent of proceeds to four local charities
PROVIDENCE, R.I.--(BUSINESS WIRE)--The long-awaited Transformers live-action movie from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc., releases on July 4, 2007, but Rhode Islanders will have the chance to get a sneak preview at a charity premiere to benefit four local organizations dedicated to changing children's lives. The special premiere is scheduled for June 28 at the Providence Place Cinemas. The entire evening's festivities are being underwritten by Hasbro.
The Rhode Island Community Food Bank, Autism Project of Rhode Island, Adoption Rhode Island, and Hasbro Children's Hospital have been chosen as beneficiaries of the event. Each person who purchases a ticket to the premiere will designate one of these non-profits to receive 100 percent of the ticket price.
"In the spirit of the TRANSFORMERS brand, this exclusive premiere offers the opportunity to leverage the excitement around the film to help make a positive change in the lives of children in our home state," said Brian Goldner, Chief Operating Officer of Hasbro and co-executive producer of the movie. "We are delighted to be able to offer Rhode Islanders a sneak peek of the movie and a chance to help four wonderful organizations."
The evening features a premiere party and light dinner beginning at 6:15 p.m. with the movie screening at 7:30 p.m. Special gift bags and commemorative tickets are also a part of the $75 donation. Tickets can be purchased beginning May 1 by calling 888-TRANS-55.
Transformers, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen, played by Shia LaBeouf (Disturbia, Holes, Even Stevens), who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.
Hasbro, Inc. (NYSE:HAS - News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
THE BATTLE FOR THE ALLSPARK IGNITES ONLINE WITH THE LAUNCH OF TRANSFORMERS: THE GAME WEBSITE
Santa Monica, CA – April 27, 2007 – It’s time to choose your side! The fight for earth is being waged online with the launch of The Battle for the AllSpark web game on the official TRANSFORMERS: The Game site from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS). Starting tonight fans can log on to http://www.transformersgame.com to get the latest news and information on the highly anticipated game, as well as sign up as an AUTOBOTS or DECEPTICONS character and join forces with a global team vying for prizes, exclusive access to game information and control over Earth.
“The TRANSFORMERS: The Game website gives fans a unique and interactive way to experience the TRANSFORMERS universe,” said Will Kassoy, senior vice president of global brand management, Activision, Inc. “Fans will become part of a global community where they can join forces with other players, chat live with TRANSFORMERS fans, as well as watch and engage in battles to capture power of the AllSpark.”
The Battle for the AllSpark is a worldwide online multiplayer experience that allows fans to play on the AUTOBOTS or DECEPTICONS team to face off in real time challenges that pit one side against the other in a struggle to take over the world. Players contend in one-on-one skirmishes that continually earn points for themselves and their team. Each week, individuals with the highest scores will be rewarded with a variety of prizes, while the side with the largest score takes control of the AllSpark and is granted exclusive access to special sections of the site.
Based on TRANSFORMERS, the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and other characters, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.
TRANSFORMERS: The Game is in development by Traveller’s Tales for Xbox 360™ video game and entertainment systems from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen - Violence) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated RP (Rating Pending) by the ESRB. Two unique games for Nintendo DS™, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions, and are rated “E 10+” (Everyone 10 and older - Violence) by the ESRB.
About HPG
HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
About HASBRO
Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.
HASBRO UNVEILS TRANSFORMERS TOYS THAT ARE ‘MORE THAN MEETS THE EYE’ FOR THIS SUMMER’S MUCH ANTICIPATED BLOCKBUSTER MOVIE
Toys created for the DreamWorks and Paramount live action TRANSFORMERS feature film that invades theatres nationwide on July 4, 2007
Pawtucket, RI (April 27, 2007) - The wait is over! On Friday morning, April 27, 2007, TRANSFORMERS fans will finally be able to check out the first wave of movie-based toys and action figures associated with this summer’s much-anticipated live-action blockbuster based on the legendary “ROBOTS IN DISGUISE”. Fans visiting www.transformers.com will have a chance to preview the movie versions of such favorite characters as OPTIMUS PRIME, BUMBLEBEE, SCORPONOK and BRAWL.
Beyond seeing the debut of the first-wave of the movie-based action figures, the site will feature daily updates with new product unveils (including licensed items and retailer exclusives), links to the film’s promotional partners such as PepsiCo, and — in the near future — games, screensavers and wallpapers.
The toys and all TRANSFORMERS movie-based products will go on sale nationwide on Saturday, June 2, 2007.
Then one month later, the colossal battle between the AUTOBOTS and the DECEPTICONS will invade our world when these aliens make Earth their final battleground in the first-ever live-action TRANSFORMERS movie which hits theaters nationwide on July 4, 2007. Produced by DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the film is poised to catapult the legendary characters and storyline -- which have captivated kids since they debuted more than 20 years ago -- even higher into the stratosphere of pop culture.
The movie, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Stephen Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen (Shia LaBeouf, who is currently starring in Disturbia,, and has also starred in Holes and Evens Stevens) who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.
###
About Hasbro
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER ELECTRONICS, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. (C)2007 Hasbro, Inc. All Rights Reserved.
Metrodome has put up their official trailer for the UK release of Transformers: The Movie - The Ultimate Edition. As can be seen below.
Metrodome also released the following statement on their board.
"Hi all
We are extremely pleased and excited to announce that after 21 years since its first release, Metrodome will be bringing back Transformers the Movie to the big screen! Opening one month before the Ultimate Edition DVD release, the movie will show exclusively at the Apollo West End Cinema in London from Friday 4th May and run for a two week period.
This is the perfect chance for all you fans that missed out on the original theatrical release to see how the movie was meant to be experienced in its full cinematic glory – the planet destroying mass of Unicron and Prime’s momentous battle with Megatron will never look better than this!
Tickets go on sale on Monday 30th May and with such an exclusive run of only two weeks, they will be high in demand so get in there and pre-book your seats on the Apollo’s website www.apollocinemas.co.uk or call 0871 220 6000.
And of course one month after the opening of the movie’s theatrical run sees the DVD release of Transformers the Movie – Ultimate Edition: newly remastered and for the first time in widescreen in the UK! Along with this stunning picture and new 5.1 audio we have put together some great special features for this release.
DISC 1
Remastered movie with 5.1 audio/stereo option
Commentary with Transformers expert Chris McFeely
Alternate US/UK version footage
US theatrical trailer
Japanese Trailer
US TV spots
Final title check test
Cinex check – colour and exposure check
Character biographies
New Transformers The Movie trailer
DISC 2
Original 4:3 version of the movie
Exclusive interview with Flint Dille (Story Consultant)
The voice of Optimus Prime, Peter Cullen Q&A
Exclusive Japanese Scramble City episode
Deleted and alternative scenes
Paramount’s ‘Transformers’ live action movie trailer
Animated storyboardsDVD Rom Material: Original movie script and 5.1 audio breakdown
Exclusive booklet written by Transformers expert Chris McFeely
And for the first few days only, the 2 disc version will be available in a SPECIAL LIMITED EDITION TIN BOX - so avoid disappointment and the prospect of shelling out £300 for it on ebay by pre ordering yours now.
For years we have waited... finally, the day is nigh: Autobots vs Decepticons on the big screen! The live action Transformers movie from director Michael Bay (The Rock, Armageddon) and executive producer Steven Spielberg is released on July 27th 2007, and is set to be the smash of the summer!
But before the film hits our screens, eager fans can snap up the official prequel novel from Titan: TRANSFORMERS: GHOSTS OF YESTERDAY [Titan Books, 25 MAY 2007, £6.99]!
Before their conflict on Earth, there is much more to the story of the Autobots and Decepticons: duelling alien races who battle for an object that could mean the destruction or salvation of their existence. Available way before the movie release, this novel is essential reading for those who want the full story that leads into the action on screen.
Having whet your appetite with the prequel, the official novelisation will satisfy the fans in the run-up to the release – TRANSFORMERS: THE MOVIE NOVELISATION [Titan Books, 22 JUNE 2007, £6.99]. Packed full of extra scenes and details that they just couldn’t fit into the movie, it tells the full story of the epic fight for survival in the hands of young Sam Witwicky (Shia LaBeouf).
ALAN DEAN FOSTER has written in a variety of genres, including hard science fiction, fantasy, horror, detective, western, historical, and contemporary fiction. He is also the author of numerous non-fiction articles on film, science, and scuba diving, as well as novel versions of several films including Star Wars, the first three Alien films, and Alien Nation.
CNNMoney.com has reported that Hasbro has made extra profits and sales compared to last year's losses, driven by sales of their pre-school toys, Marvel toys and Transformers toys. At $625.3 million, sales were up with 34 percent from last year.
Regarding Transformers, the company said it expects to start shipping products to stores in the second quarter, a few days before its debut in early July. Although Hasbro owns the "Transformers" brand, the company's CFO, David Hargreaves clarified that the toymaker did not finance the movie from DreamWorks Pictures and Paramount and therefore will not get a percentage of the gross sales. Hasbro's revenues from the movie are tied only to product sales.
More details can be in Hasbro's official press release.
For those of you wondering what the mysterious "Me Grimlock" forum on Transformers Club.com is, the cat is out of the bag.
Pete@Botcon has posted a long update regarding the new feature for Transformers Collectors Club Members.
Basically, the Collectors Club will be sending a Classic Grimlock figure around the country to individual Collectors Club members. The members who want to participate need to contact pete@botcon.com with their name and address that they wish Grimlock to be sent to.
The grand idea behind this is to piece together a photo journal of Grimlock's travels across the country. Each member who receives Grimlock is expected to take him "sight-seeing" and get plenty of pictures of area attractions with the Club Member and Grimlock.
For more details regarding "Me Grimlock", go to Transformers Club.com and log in to the "Members Only" Section.
Now, all the details regarding this promotion have been revealed, including the Rules and Prizes which also happen to list a "Pepsi Optimus Prime TRANSFORMERS Collectible".
The site lists the collectible as being worth $29.99, so there is probably a better chance that it will be a repaint of Voyager Movie Prime than the previously released Pepsi Prime. We will update what this "Collectible" is as soon as we find out here at Seibertron.com
To be reminded when the game actually starts, submit your e-mail on this page.
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