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Hasbro to Showcase Its Iconic Pop Culture Brands at Comic-Con International

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July 15, 2013

Hasbro to Showcase Its Iconic Pop Culture Brands at Comic-Con International

Premier Branded Play Company to Debut its New TELEPODS Play Experience, KRE-O CITYVILLE INVASION line and Celebrate TRANSFORMERS, MY LITTLE PONY and More with Fans in San Diego

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) returns to Comic-Con International in San Diego to showcase it's globally renowned and influential pop-culture brands including TRANSFORMERS, MY LITTLE PONY, KRE-O and G.I. JOE as well as licensed toy lines for ANGRY BIRDS STAR WARS, MARVEL, STAR WARS, and STAR TREK. From toys and games, to major motion pictures, video games, comics and television programs, few exhibitors at Comic-Con International come close to the world-class portfolio of Hasbro brands that continue to be re-imagined and entertain kids and fans around the world. Hasbro will celebrate the many ways it brings popular brands and characters to life with a robust lineup of panels, autograph sessions, special edition toys, giveaways and more, at this year's convention — all created with Hasbro's most passionate and dedicated fans in mind.

Hasbro introduces the KRE-O CITYVILLE INVASION line of building sets featuring SONIC MOTION technology launching in 2013. The new line of building sets, including the KRE-O CITYVILLE INVASION SKYSCRAPER MAYHEM set will be on display for the first time at Comic-Con International in San Diego, CA from July 17-21, 2013 in the Hasbro booth. (Photo: Business Wire)



Comic-Con International will also be the first place fans and families will be able to experience the TELEPODS platform from Hasbro, a fully-integrated play experience for the mobile generation that "teleports" physical characters into digital gaming and app experiences. The TELEPODS line will first be released this fall based on and fully integrated into the highly anticipated new app ANGRY BIRDS™ STAR WARS® II, from Rovio Entertainment and Lucasfilm, also announced today. The TELEPODS line uses new technology to allow kids to play in two ways: in the physical space and through integration into top-tier apps.

"Hasbro continues to offer fans many ways to experience its brands including award winning TV series from Hasbro Studios, comic books, digital gaming and of course innovative and collectible toys and action figures based on some of the most iconic characters ever imagined," said John Frascotti, Chief Marketing Officer, Hasbro, Inc. "Being home to many iconic pop culture properties, Hasbro looks forward to Comic-Con International in San Diego every year to celebrate these brands like TRANSFORMERS and MY LITTLE PONY with our most passionate fans and to launch revolutionary new play experiences like TELEPODS."

The following features highlights of activities across Hasbro brands and licensed product lines to be showcased in the Hasbro booth (#3329) and around the convention.

TRANSFORMERS

Comic-Con attendees can be among the first to ‘Unleash the Ultimate Transformers' as they get an early look at the revolutionary new CONSTRUCT-BOTS line of customizable TRANSFORMERS action figures in the Hasbro booth. Comic-Con also kicks off the TRANSFORMERS brand's 30th Anniversary celebration and fans won't want to miss all of the brand's activity on ‘TRANSFORMERS Day,' Thursday, July 18. Events include the TRANSFORMERS 30th Anniversary panel at 12:00p.m. where fans can get a first look at some of the THRILLING 30 line of special edition action figures including the reveal of the winning figure of the first ever TRANSFORMERS Fan Built Bot Poll.

Thursday at Comic-Con will also mark a historic day for the TRANSFORMERS brand and one of its most iconic characters. For the first time ever on TRANSFORMERS PRIME, the beloved AUTOBOT, BUMBLEBEE, will speak! Fans who want to be among the first to hear his voice will have the opportunity at the TRANSFORMERS PRIME BEAST HUNTERS panel, presented by Hasbro Studios and the Hub Network, at 11:00a.m. in Room 25ABC where an exclusive sneak peek clip will be screened. The special, full-length episode featuring BUMBLEBEE's first words will air on the Hub Network Friday, July 26 at 7:30p.m. ET and feature an epic, game-changing moment that only the TRANSFORMERS brand can deliver. The Hasbro team will also provide a sneak peek of PREDACONS RISING the movie epilogue to TRANSFORMERS PRIME BEAST HUNTERS that will air on the Hub Network and be available on DVD later this year.

Fans will also want to line up at the Hasbro booth at 1:30p.m. on Thursday to receive a special edition TRANSFORMERS: THE RIDE-3D poster, presented by Universal Studios celebrating the recent thrill ride openings at their Hollywood and Orlando parks while supplies last.

MY LITTLE PONY

The MY LITTLE PONY brand, a massive pop-culture phenomenon from Hasbro, has an expanded presence at Comic-Con in 2013 with a hit animated series, a new feature-length film, and an extensive line of licensed goods. Featuring a unique sense of humor, memorable characters and endearing stories about the power of friendship, the MY LITTLE PONY FRIENDSHIP IS MAGIC animated series has amassed a fan following as varied as the ponies of PONYVILLE.

Comic-Con attendees will be invited to join special guests from Hasbro Studios and The Hub Network's "My Little Pony Friendship is Magic" as they share behind the scenes details and a sneak peek into Season 4 on Saturday, July 20 at 10a.m. MY LITTLE PONY fans will also have the chance to get autographs from the "My Little Pony Friendship is Magic" talent following the panel at 11:30 a.m. in the Hasbro Booth. Tickets are required for the session and will be distributed beginning at 9:00 a.m. on Saturday in the Hasbro booth while supplies last.

To celebrate the launch of MY LITTLE PONY EQUESTRIA GIRLS, fans can stop by the Hasbro Booth at 1:00 p.m. on Saturday, July 20 to receive a cutie mark and a MY LITTLE PONY hair extension while supplies last. The first 475 fans in line will also receive a ticket to a special "My Little Pony Equestria Girls" screening at Reading Cinemas in the Gaslamp district at 3:30p.m. on Saturday.

KRE-O

Hasbro's KRE-O brand of building sets returns to Comic-Con with more new expressions than ever before for brick fans. Visitors will be among the first to see the new KRE-O CITYVILLE INVASION building set line featuring the evil DR. MAYHEM who has created a supernatural squad including zombies, vampires, ghosts and more to aid him in world domination. Each KRE-O CITYVILLE INVASION set tells a part of the story and includes both "hero" and "villain" KREON figures for kids to play out the narrative as their imagination sees fit. With the KRE-O CITYVILLE INVASION line, KRE-O has changed the face of brick-based play with the introduction of innovative SONIC MOTION TECHNOLOGY. Building sets equipped with SONIC MOTION TECHNOLOGY emit sound waves which trigger specific movements in special KRE-O bricks, creating a live action scene within the building set. Brick fans will be wowed as the unique cities they create shuffle, swim, crash or roar to life. Families can also download the KRE-O CITYVILLE INVASION APP from Zynga and Hasbro launching prior to Comic-Con.

New KRE-O STAR TREK, KRE-O TRANSFORMERS, and KRE-O G.I. JOE building sets will also be on display in the Hasbro booth featuring the largest presentation of KRE-O building sets and popular KREON figures ever seen at Comic-Con. Fans won't want to miss these new reveals including the KRE-O STAR TREK U.S.S. VENGEANCE building set from the hit movie, STAR TREK INTO DARKNESS from Paramount Pictures, directed by J.J. Abrams. Hasbro will also be distributing several KRE-O giveaways at designated times throughout the show while supplies last.

NERF

Zombies beware. This fall, Hasbro offers NERF fans the ultimate in zombie protection and preparedness with the introduction of the NERF ZOMBIE STRIKE line. Inspired by the latest pop culture trends within graphic novels, film, and television, the collection allows members of NERF Nation to reenact favorite high-adrenaline zombie scenes, plan for epic battles against the undead, and hone the skills necessary to ensure the survival of the human race. Visitors to the Hasbro Comic-Con booth will be the first to see the new ZOMBIE STRIKE line in person and check out the new items launching exclusively at Target this fall, as well as the extended line widely available in 2014. To help Comic-Con attendees prepare for a zombie outbreak, Hasbro will be giving away packs of NERF ZOMBIE STRIKE DARTS and TARGET coupons at its booth at various times throughout the show.

G.I. JOE

Hasbro and Paramount Home Media Distribution will welcome stars and filmmakers from the blockbuster G.I. JOE: RETALIATION movie to the Hasbro booth to celebrate the upcoming July 30 release of the Blu-ray, Blu-ray 3D and DVD. Fans will have the chance to get an autograph from the film's director, Jon M. Chu on Thursday, July 18 at 4:00p.m. and actor Ray Park, who plays the iconic SNAKE EYES ninja on Friday, July 19 at 3:30p.m. Tickets are required for the sessions and will be distributed beginning at 9:00a.m. on the morning of the events in the Hasbro booth while supplies last. Fans can also visit the Hasbro booth throughout Comic-Con to get an up close look at the entire G.I. JOE: RETALIATION line including new items available this fall.

MARVEL

Fans of IRON MAN will want to check out the Hasbro booth for a comprehensive look at the MARVEL'S IRON MAN 3 ASSEMBLERS Action Figure Assortment, including new figures never before seen in the line. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations! New figures in the MARVEL IRON MAN LEGENDS 6-Inch figure line will also be on display in the booth.

Fans of the MARVEL UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will want to check out the Hasbro booth for a comprehensive look at the extensive line-up of 2013 toys as well as new, upcoming figures to be revealed for the first time following the Hasbro MARVEL panel taking place on Saturday, July 20 from 4:00-5:00p.m.

STAR WARS

The Force is strong with Hasbro at Comic-Con! In addition to getting a first look at the new ANGRY BIRDS STAR WARS TELEPODS line, Hasbro will showcase its highly anticipated STAR WARS THE BLACK SERIES figures before they land on store shelves this fall. With THE BLACK SERIES, Hasbro introduces a 6-inch scale of the greatest characters from the STAR WARS universe featuring incredibly accurate design and a high level of articulation. Fans can join members of the Hasbro brand and design teams Friday, July 19 at 1:00p.m. at the Hasbro STAR WARS panel to see reveals of upcoming figures in the series and learn more about the ANGRY BIRDS STAR WARS TELEPODS line. To see a preview of the TELEPODS play experience, fans can view a video at the following link: https://youtu.be/6DKNKI27GdA.

Comic-Con attendees will also want to check out the wildly popular special edition toys and collectibles developed specifically for the convention on sale at the HasbroToyShop.com booth (#3312) while supplies last.

All giveaways and events are subject to change.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

About Marvel Entertainment:

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the worlds most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production operations, Lucasfilm's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucasfilm Animation, which produces cutting-edge digital entertainment; and Lucas Licensing which manages the global merchandising activities for Lucasfilm's entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California. Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

HAS-PR

Hasbro Press Release - SDCC 2013 Transformers Exclusives

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TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION
(Approximate retail price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans' first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, as well as a Legends-scale SCAMPER figure and 12 miniature AUTOBOT and DECEPTICON figures to inhabit his AUTOBOT city mode! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.

TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE'S LABORATORY
(Approximate retail price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE'S lab, of course! The evil DECEPTICON scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible "Laboratory" packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30th Anniversary celebration!

TRANSFORMERS TITAN GUARDIANS Action Figure Set
(Approximate retail price: $39.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Featuring five classic TRANSFORMERS characters - OPTIMUS PRIME, MEGATRON, STARSCREAM, SOUNDWAVE, and GRIMLOCK - this set of five non-converting 6-inch tall figures delivers classic G1 styles that fans will love!

IDW Publishing Releases San Diego Comic-Con Schedule for Panels and Signings

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IDW Sets Its Sights On Comic-Con International

FULL LIST OF IDW’s PANELS AND SIGNINGS RELEASED!



San Diego, CA (July 12, 2013) – IDW has fans clamoring for their highly anticipated exclusives at this year’s San Diego Comic-Con, and now it’s time to crank the excitement up even higher (you didn’t think that was possible, did you?) and reveal IDW’s panel and signing schedules for the convention! Clear your own schedule, because you won’t want to miss any of this!

BOOTH #2643

Wednesday July 17th Preview Night

6:00 – 7:30 Berkeleyworks: From Bloom County and Beyond – Berkeley Breathed
(*Check out the debut of the Berkeley’s new art book!)
6:00 – 7:30 Worlds of Sam Kieth – Sam Kieth
(*Check out the show exclusive hardcover!)
6:00 – 7:00 Celebrating The Best of EC: Artist’s Edition – Cathy Gaines-Misfud
(*Check out the show exclusive hardcover!)

Thursday July 18th

11:00 – 12:00 ThreeA Presents – Ashley Wood, Kent Williams
(*Check out the show exclusives!)
11:00 – 12:00 Kiss – Chris Ryall, Tom Waltz, Jamal Igle
12:00 – 1:00 Eternal Descent – Llexi Leon, Misha Mansoor
12:00 – 1:00 Jinnrise – Sohaib Awan
1:00 – 2:00 Worlds of Sam Kieth – Sam Kieth
(*Check out the show exclusive hardcover!)
1:00 – 2:00 America’s Army – M. Zachary Sherman, Scott R. Brooks
2:00 – 3:00 The Crow – James O’Barr, Director Javier Gutierrez
3:00 – 4:00 My Little Pony – Amy Mebberson, Tony Fleecs, Katie Cook, Heather
Nuhfer (*Check out the show exclusives!)
4:00 – 5:00 True Blood – Michael McMillian
5:00 – 6:00 Visual Funk: The Art of Jim Mahfood – Jim Mahfood
5:00 – 6:00 Celebrating Gil Kane’s Spider-Man: Artist’s Edition – Roy Thomas,
Gerry Conway
5:00 – 6:00 Celebrating Al Feldstein: Mad Life & Fantastic Art – Grant Geissman
(*Check out the show exclusives, and Al Feldstein pre-signed sheets!)
6:00 – 7:00 Transformers – Chris Metzen, Livio Ramondelli, John Barber, Flint
Dille, Joana LaFuente, Mike Johnson, Brendan Cahill

Friday July 19th

10:00 – 11:00 Jericho – Dan Shotz, Kalinda Vasquez, Jon Steinberg, Robert
Levine
11:00 – 12:00 The Rocketeer – Mark Waid, Chris Samnee
11:00 – 12:00 The Hollows – Chris Ryall, Sam Kieth
12:00 – 1:00 My Little Pony – Amy Mebberson, Sara Richard, Brenda Hickey,
Heather Nuhfer (*Check out the show exclusives!)
1:00 – 2:00 Cartoon Network Power Hour! Powerpuff Girls – Troy Little
Samurai Jack – Jim Zub, Andy Suriano
1:00 – 2:00 Ghostbusters – Erik Burnham, Luis Antonio Delgado
2:00 – 3:00 Xenozoic Tales: Artist’s Edition – Mark Schultz (*Check out the SDCC-
exclusive hardcover!)
2:00 – 3:00 ThreeA Presents – Kent Williams, Phil Hale, William Wray
(*Check out the show exclusives!)
2:00 – 3:00 Zombies vs Robots Prose – Jeff Conner, Mike Dubisch
3:30 – 4:30 X-Files 20th Anniversary! – Chris Carter, Gillian Anderson, Dean
Haglund, Joe Harris, Joe Corroney (*ticketed signing – See employee for
details; also, check out the Chris Carter exclusive cover!)
5:00 – 6:00 Top Secret Project Reveal! – Taran Killam (Saturday Night Live), Marc
Andreyko (*Check out the exclusive ashcan!)
5:00 – 6:00 Berkeleyworks: From Bloom County and Beyond – Berkeley Breathed
(*Check out the debut of the Berkeley’s new art book!)
6:00 – 7:00 Teenage Mutant Ninja Turtles – Tom Waltz, Erik Burnham,
Andy Kuhn

Saturday July 20th

10:00 – 11:00 Worlds of Sam Kieth – Sam Kieth
(*Check out the show-exclusive hardcover!)
10:00 – 11:00 Judge Dredd – Duane Swierczynski
11:00 – 12:00 ThreeA Presents – Ashley Wood, Kent Williams
(*Check out the show exclusives!)
11:00 – 12:00 Superman:The Silver Age Newspaper Dailies – Dean Mullaney, Sid
Friedfertig (*Check out the debut of the book!)
12:00 – 1:00 Teenage Mutant Ninja Turtles - Kevin Eastman, Tom Waltz, Erik
Burnham, Andy Kuhn
1:00 – 2:00 My Little Pony –Tony Fleecs, Brenda Hickey, Heather Nuhfer, Andy
Price (*Check out the show exclusives!)
2:00 – 3:00 The Crow – James O’Barr
2:00 – 3:00 Berkeleyworks: From Bloom County and Beyond – Berkeley Breathed
(*Check out the debut of the Berkeley’s new art book!)
3:00 – 4:00 Doctor Who – Tony Lee, Andy Kuhn, Josh Fialkov, Kelly Yates, Scott
Tipton, David Tipton
4:00 – 5:00 G.I. JOE: Cobra Files – Mike Costa
4:00 – 5:00 Top Secret Project Reveal! – Walter Simonson
(*And check out his exclusive Rocketeer hardcover!)
5:00 – 6:00 Xenozoic Tales: Artist’s Edition – Mark Schultz (*Check out the show-
exclusive hardcover!)
5:00 – 6:00 Edison Rex – Chris Roberson, Dennis Culver
5:00 – 6:00 Vitriol The Hunter – Billy Martin (Good Charlotte)
6:00 – 7:00 Star Trek – Mike Johnson, David Messina, Scott Tipton, David Tipton,
Joe Corroney, J.K. Woodward

Sunday July 21st

10:00 – 11:00 Celebrating Al Feldstein: Mad Life & Fantastic Art – Grant Geissman
(*Check out the show exclusives, and Al Feldstein pre-signed sheets!)
11:00 – 12:00 Godzilla – Chris Mowry
11:00 – 12:00 Worlds of Sam Kieth – Sam Kieth
(*Check out the show exclusive hardcover!)

12:00 – 2:00 INDEPENDENTS DAY!! IDW Creator-Owned Projects! A murderer’s
Row of talent in one place, all signing together!
Killogy – Alan Robert
Fever Ridge – Michael Heimos
The Other Dead – Joshua Ortega, Digger Mesch
Angora Napkin – Troy Little
Kill Shakespeare – Andy Belanger
Independent Artist – Sam Shearon
Jinnrise – Andrew Huerta

2:00 – 3:00 YOE! Books: Haunted Horror and More – Craig Yoe, Steve Banes
2:00 – 3:00 Top Secret Project Reveal! – Taran Killam (Saturday Night Live), Marc
Andreyko (*Check out the exclusive ashcan!)
3:00 – 4:00 Transformers –Livio Ramondelli, John Barber, Joana LaFuente,
Mike Johnson, Mairghread Scott
4:00 – 5:00 America’s Army – M. Zachary Sherman, Scott R. Brooks

And check out all of IDW’s amazing panels this year!

Teenage Mutant Ninja Turtles Featuring Kevin Eastman, Thursday, 7/18/13, 10:00a.m. - 11:00a.m., Room: 9
<<10:00–11:00 Teenage Mutant Ninja Turtles Featuring Kevin Eastman—A special discussion about all things TMNT featuring TMNT co-creator Kevin Eastman! Join Eastman and other members of the IDW Publishing TMNT creative brain-trust, including editor Bobby Curnow and writer Tom Waltz, for what promises to be one shell of a fun and informative time! First 100 guests get a free TMNT comic signed by Tom Waltz! Room 9>>

Spotlight on Dean Mullaney, Thursday, 7/18/13, 1:30p.m. - 2:30p.m., Room: 4
<<1:30–2:30 Spotlight on Dean Mullaney—Join Comic-Con special guest, Eisner and Harvey Award-winner and Overstreet Hall of Famer Dean Mullaney (Creative Director, Library of American Comics and founder of Eclipse Comics) for this Q&A session moderated by Ted Adams (CEO/Publisher IDW Publishing). The subjects range from publishing the first graphic novel for the comics shop market in 1978 to preserving the great legacy of America's greatest newspaper cartoonists. Room 4>>

IDW: Focus on Artist's Editions, Thursday, 7/18/13, 3:30p.m. - 4:30p.m., Room: 4
<<3:30–4:30 IDW: Focus on Artist's Editions—Join Artist's Edition editor Scott Dunbier with Moderator Greg Goldstein, IDW President (with a surprise guest or two) as they give attendees a guided tour of what will be happening in the coming year—including some really incredible announcements, and at least one that will have people saying, "didn't see that one coming!" Plus special giveaways, trivia contests, and more! Original art fans, this is the one panel you MUST attend! Room 4>>

Hasbro & IDW: Transformers, My Little Pony, G.I. JOE & More, Friday, 7/19/13, 1:30p.m. - 2:30p.m., Room: 8
<<1:30–2:30 Hasbro & IDW: Transformers, My Little Pony, G.I. JOE & More—Secrets will be revealed and hints will be dropped, courtesy the IDW editorial team of John Barber, Bobby Curnow, and Carlos Guzman, plus Hasbro’s Director, Global Publishing Michael Kelly! They’ll be joined by a powerhouse lineup of fan-favorite creators, ready to answer your questions! Room 8>>

The X-Files with Creator Chris Carter, Friday, 7/19/13, 1:45p.m. - 2:45p.m., Room: 5AB
<<1:45–2:45 The X-Files with Creator Chris Carter—Trust No One… but IDW to bring back The X-Files in a big way. This special panel will feature series creator Chris Carter and “Scully” herself, actress Gillian Anderson, discussing 20 years of the X-Files, the new Season 10 comic, and more! Along for the ride will be moderator and Lone Gunman Dean Haglund, IDW’s Chris Ryall and Denton Tipton, and X-Files: Season 10 writer Joe Harris! Room 5AB>>

IDW: The Panel to End All Panels, Friday, 7/19/13, 4:00p.m. - 5:00p.m., Room: 4
<<4:00–5:00 IDW: The Panel to End All Panels— IDW’s annual panel extravaganza is back! Come hear what Marketing guy Dirk Wood, CCO Chris Ryall, editors Scott Dunbier and Sarah Gaydos, along writer/comedian/actor Taran Killam (SNL), writer Marc Andreyko, comic legends Sam Kieth, Eric Shanower and Walter Simonson, and writer/editor David Wohl have coming your way next year! Room 4>>

Global Comics – Jinnrise and Beyond, Friday, 7/19/13, 10:30 – 11:30a.m., Room 8
<<10:30-11:30 Global Comics - Jinnrise and Beyond Moderator Sohaib Awan lead a discussion centered on the challenges and potential stories global myths offer comic fans here and overseas. Joining Sohaib will be Andrew Huerta (Artist on IDW Publishing's Jinnrise), Tom Taylor (Creator of Gestalt Comics' The Deep and lead writer on DC Comics' Injustice), Alexis Kirsch (Editor of VIZ Media's Weekly Shonen Jump), Wolfgang Bylsma (Editor-in-Chief of Gestalt Comics) and Greg Broadmore (WETA Workshop Lead Concept Designer). Each attendee with receive a signed copy of IDW Publishing's Jinnrise and other items from our panelists' publishers. Room 8>>

Breaking in to Comics with IDW’s Editorial Team, Saturday, 7/20/13, 11:00a.m. - 12:00p.m., Room: 28DE
<<11:00–12:00 Breaking in to Comics with IDW’s Editorial Team— Aspiring creators, this is for you! Come listen to a team of IDW editors, including Chris Ryall, John Barber, Tom Waltz and Jeff Webber, as well as some current IDW creators like Heather Nuhfer and Livio Ramondelli, on what they did, what to do and what not to do, and other arcane bits of information and tips on carving out some creative space in the comic industry! Room 28DE>>

Judge Dredd Comics: IDW & Rebellion, Saturday, 7/20/13, 1:00p.m. - 2:00p.m., Room: 9
20 years in an Iso-Cube if you miss this one! Join moderator Douglas Wolk, IDW’s Chris Ryall, Judge Dredd writer Duane Swierczynski, artist Ulises Farinas, and 2000AD’s Ben Smith, Michael Molcher and Keith Richardson, along with creator Henry Flint, and more for a drokkin’ good time discussing everyone’s favorite Mega-City One judge.

Spotlight on Sam Kieth, Saturday, 7/20/13, 5:00p.m. - 6:00p.m., Room: 9
<<5:00–6:00 Spotlight on Sam Kieth—Sam Kieth is one of the quirkiest and most eccentric artist's in comics. His unique art style and incredible drawing ability have won him legions of fans worldwide. Now, in an extremely rare appearance at Comic-Con, you can join Sam, along with his long-time friend and editor Scott Dunbier, as they have an informal gabfest covering the wild spectrum that is Sam's career (Sandman, Wolverine, The Maxx and much more)—trust us, you will not see another panel like this one all weekend! Room 9>>

YOE! Books Presents: Dr. Fredric Wertham & The Politics of Pre-Code Horror! Saturday, 7/20/13, 7:30p.m. - 8:30p.m., Room: 26AB
<<7:30–8:30 YOE! Books Presents: Pre-Code Comics' Worst Horror: Dr. Fredric Wertham!—Join the award-winning comics historian Craig Yoe, his pal Steve Banes from "The Horrors of It All" blog, and special guests, for a lively discussion and Q&A session about the comics that gave you night terrors, before the U.S. Senate and Dr. Frederic Wertham shut them down during THEIR OWN reign of terror! Hi-jinx, fun, and thoughtful discourse will abound! Room 26AB>>

IDW Kids Comics: A Panel for All Ages! Ponies, Turtles & More!, Sunday, 7/21/13, 11:00a.m. - 12:00p.m., Room: 4

<<11:00–12:00 IDW Kids Comics: A Panel for All Ages! Ponies, Turtles & More!—Editors Chris Ryall, Sarah Gaydos, Bobby Curnow, and Tom Waltz, and a host of amazing creators like Erik Burnham, Heather Nuhfer, Amy Mebberson, Brenda Hickey, and Sara Richard, discuss the growing slate of all-ages titles at IDW -- including My Little Pony, Teenage Mutant Ninja Turtles New Animated Adventures, Samurai Jack, Powerpuff Girls, Ben 10, Ghostbusters, Popeye, KISS Kids, and more.
Plus, free comics for attendees! Room 4>>

And! Join the IDW All-Stars at these other panels around the show:

Digital First Comics: The New Trend, Friday 2:30 – 3:30, Room 8 – VP Digital Publishing, Jeff Webber
Digital & Print: Friends or Foes? Friday 6:00 – 7:00, Room 9 - VP Digital Publishing, Jeff Webber
Rise of the Independents, Friday 6:00 – 7:00, Room 32AB – VP of Marketing Dirk Wood
Comic Book Entrepeneurs, Saturday 12:00 – 1:00, Room 28DE – CEO/Publisher Ted Adams
The Power of Geek: Brands & Media, Saturday 4:00 – 5:00, Room 28DE - CEO/Publisher Ted Adams
Beautiful Books: Graphic Design Saturday 5:00 – 6:00, Room 4 - SVP/Graphic Designer Robbie Robbins

Whew! This is shaping up to be one heck of a convention, and one of the busiest for IDW; we can’t wait to see you there!

Hasbro's Transformers Prime Interactive Story Book Launched

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• Brand new interactive story book based on the Transformers Prime TV series!
• Exclusive encyclopaedia content - The Ultimate guide to Transformers Prime.
• Unlock character profiles, artefacts and locations as you read!
• Be the first to unlock more action packed stories and content in the Transformers Prime - Story Cube shop. One shall stand, one shall fall.

TRANSFORMERS: LEGENDS Announces The Bee Team Event Starts Today

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Transformers Prime Beast Hunters "Evolution" Press Release: The Predacons’ Secret Is Revealed

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The Predacons’ Secret Is Revealed

For Immediate Release
June 20, 2013

THE PREDACONS’ SECRET IS REVEALED —
JUST IN TIME TO UNLEASH A NEW ARMY OF BEASTS,
ON “TRANSFORMERS PRIME BEAST HUNTERS,” FRIDAY, JUNE 28

"Evolution" — When the Predacon reveals a secret of its own, Megatron begins to question the results of Project Predacon. Meanwhile, the Autobots attempt to prevent the hatching of an army of new beasts, which would threaten the existence of the human race, on "Transformers Prime Beast Hunters," Friday, June 28 at 7:30 p.m. ET on the Hub Network.

CAST:
Optimus Prime (Peter Cullen)
Megatron (Frank Welker)
Ratchet (Jeffrey Combs)
Starscream (Steve Blum)
Arcee (Sumalee Montano)
Bulkhead (Kevin Michael Richardson)
Wheeljack (James Horan)
Ultramagnus (Michael Ironside)
Predaking (Peter Mensah)
Knock Out (Daran Norris)
Smokescreen (Nolan North)
Shockwave (David Sobolov)

PRODUCTION CREDITS:
Roberto Orci, Executive Producer
Alex Kurtzman, Executive Producer
Jeff Kline, Executive Producer
Stephen Davis, Executive Producer
Duane Capizzi, Co-Executive Producer
David Hartman, Supervising Director
Steven Melching, Writer
Shaunt Nigoghossian, Director

RATING: TV-Y7, FV

SOCIAL MEDIA LINKS:
Jeffrey Combs @jeffreycombs
Steve Blum @blumspew
Sumalee Montano @suemolly
Kevin M. Richardson @ClevelandJr
Nolan North @nolan_north
David Sobolov @volobos
Roberto Orci @boborci

Hub Network @HubTVNetwork

http://www.Facebook.com/HubTVNetwork

https://www.facebook.com/TransformersPrimeTheHub

Hub Network Online: http://www.hubworld.com

Transformers: The Ride - 3D now open at Universal Studios Florida

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Hasbro Builds Programs with Leading Publishers to Bring TRANSFORMERS and MY LITTLE PONY Collectible Gift Books to Market for 2013 Holiday Season

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Hasbro Builds Programs with Leading Publishers to Bring TRANSFORMERS and MY LITTLE PONY Collectible Gift Books to Market for 2013 Holiday Season

LAS VEGAS, Jun 19, 2013 (BUSINESS WIRE) -- Hasbro, Inc. HAS +0.30% today announced that it has signed publishing agreements with becker&mayer and IDW Publishing, and reached agreement in principal with Little, Brown Books for Young Children, to create and publish collectible gift books that blend unique storytelling with exclusive art based on the TRANSFORMERS and MY LITTLE PONY brands. Books will begin to arrive into the marketplace for the summer/winter season, and expand upon the robust publishing program for both of these brands.

"With both TRANSFORMERS and MY LITTLE PONY gearing up celebrations for their 30th Anniversaries, it is the perfect time to celebrate the magic and excitement of both brands with the publication of very special books that will appeal to fans of all ages, whether they've been with us for 30 years or 30 minutes," said Michael Kelly, Director of Global Publishing at Hasbro. "We are working with the very best publishers in the business to bring these unique books to life, and readers will marvel over never before published artwork, compelling original stories, and detailed information sure to satisfy the most avid fan and collector."

Hasbro-branded collectible books in-the-works include:

-- TRANSFORMERS 30th Anniversary Comic Collection by IDW Publishing Collecting 30 influential comics from across 30 years of TRANSFORMERS history, this handsome hardcover volume draws from multiple timelines and continuities, including classic Generation One, the live action movies, TRANSFORMERS ANIMATED, and more.

-- TRANSFORMERS: The Ultimate Pop-Up Universe by Little, Brown and Company New York Times Bestseller Matthew Reinhart brings fans the quintessential TRANSFORMERS Pop-Up experience. Celebrate the history, heroes, and villains of the TRANSFORMERS universe in this ultimate 3-D masterpiece. Chock full of TRANSFORMERS facts and showcasing 35 TRANSFORMERS, including a towering OMEGA SUPREME that is Reinhart's tallest pop ever.

-- TRANSFORMERS Covenant of Primus by 47North & becker&mayer The Covenant of Primus includes a full history of the TRANSFORMERS with previously unrevealed information about their origins - from before the Golden Age of Exploration to the great civil war between the Autobots and Decepticons and beyond. The book also includes newly created illustrations and never-before-seen art from the Hasbro archives. Housed in a customized AUTOBOT shield, the stylish book can be mounted on the wall and features three classic mechanical TRANSFORMERS sounds when opening the case.

-- The Elements of Harmony: Friendship is Magic: The Official Guidebook by Little, Brown Books for Young Readers This official guidebook includes early development art, character bios, episode guide, an updated map of Equestria, lyrics to all the songs, and insights from the TV show creators.

-- Mini Pony Collector's Guide by Little, Brown Books for Young Readers Fans of all ages will go head over hooves for this complete collector's guide to all two-inch-tall mini Ponies that come in either blind bags or packaged sets. Full-color, actual-size photos of each mini Pony, and its accompanying trading card outline each wave and set. The book comes with its very own blister-packed exclusive mini pony!

The TRANSFORMERS and MY LITTLE PONY collectible books are expected to arrive on shelves soon with an approximate price range of $17.00 to $99.00.

The new range of Hasbro-licensed books will continue to strengthen the company's publishing foundation. Hasbro and its portfolio of worldwide publishing licensees currently plan to release more than 450 new titles based on multiple brands across traditional and digital formats in 2013.

About Hasbro

Hasbro, Inc. HAS +0.30% is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications DISCA -1.70% DISCB +0.49% DISCK -1.94% . Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

HAS-LIC

(C) 2013 Hasbro, Inc. All Rights Reserved

International Licensing Expo 2013 Press Release: Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands

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Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NAS: HAS) is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.

"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.


Following are the Hasbro properties that will take center stage at Licensing Expo:

TRANSFORMERS

Hasbro's iconic TRANSFORMERS brand has become one of the most successful brand franchises of the 21st century and features the heroic AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on multiple storytelling platforms, including film, television, digital gaming, publishing and theme parks. Hasbro and its licensees provide the avid TRANSFORMERS fan base with high value, age-appropriate merchandise including digital gaming, toys, apparel, sporting goods and more. DeNA and Hasbro recently announced the launch of TRANSFORMERS: LEGENDS, an action card battle game based on the TRANSFORMERS franchise, which is now available on the App Store for iPhone, iPad and iPod touch and on Google Play for Android devices. TRANSFORMERS: The Ride - 3D, currently open in Singapore and Hollywood, will officially open on Thursday, June 20, 2013 at Universal Studios Orlando. The thrill ride is a mind-blowing, action-packed experience that pushes the limits of technology to place guests in the middle of a larger-than-life battle between the AUTOBOTS and the DECEPTICONS.

In 2014 Paramount Pictures will release the fourth installment of the hit "TRANSFORMERS" movie series on June 27th. Based on the Hasbro property, "TRANSFORMERS 4" is directed by Michael Bay and re-unites the filmmaking team from the hit franchise featuring new AUTOBOTS, DECEPTICONS and cast members including actors Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Jack Reynor, Nicola Peltz, Li Bingbing and Sophia Myles.

MY LITTLE PONY

The MY LITTLE PONY franchise continues to be a worldwide favorite with fans of all ages, largely fueled by the global popularity of the My Little Pony: Friendship is Magic animated series, created by Hasbro Studios and currently airing in more than 180 countries and is also available across multiple platforms including iTunes and Netflix. The extensive merchandising program reaches across all major categories, including apparel, plush, publishing, toys and accessories. Hasbro continues the brand momentum with the June launch of the movie, My Little Pony Equestria Girls, a new full-length feature introducing a whole new dimension into the world of MY LITTLE PONY.

LITTLEST PET SHOP

Building on the popular LITTLEST PET SHOP brand, the hit Littlest Pet Shop animated series, created by Hasbro Studios and currently airing on the HUB Network in the U.S. is also garnering a strong viewership throughout Europe. The series, which premiered in November 2012, features a new cast, story and animation starring aspiring fashion designer actress, Blythe, who can talk to the pets and understand them. Since the show's launch, Littlest Pet Shop is the Hub's top rated series with kids 2-11 and girls 2-11, ranking as one of the network's top-series with women. The LITTLEST PET SHOP brand's global licensing program includes licensees across categories at retail such as lifestyle, apparel, footwear, accessories, electronics and digital gaming.

NERF

Hasbro continues to expand the number one blaster property with more than 60 licensees signed on to debut gear across a host of licensing categories, including sporting goods, electronics, accessories and apparel. The NERF-licensed experience extends the high-action, competitive play mindset of its global fan base who enjoy the brand's category leading offerings of fun foam, water blasters and sports toys. In addition, launching this fall is the NERF REBELLE product line. Inspired by current pop culture trends and based on insight from girls, the NERF REBELLE brand is designed to empower players with confidence, high performance action, and a stylish edge. The NERF REBELLE product line brings the NERF property into new categories, including accessories.

PLAY-DOH

The PLAY-DOH brand is proud to celebrate over 50 years of colorful, creative play. Since it was first introduced in 1956, PLAY-DOH modeling compound has become a classic and beloved toy, used in homes and schools around the world by children of all ages. Hasbro continues to expand the PLAY-DOH brand into key categories such as Publishing and Arts & Crafts. Silver Dolphin Books, a publisher of high-quality, novelty and activity based books for children aged 2 - 12, has collaborated with the PLAY-DOH brand to launch three Concept Learning Books, two novelty board books and one jumbo sticker book in March of this year which use the iconic compound to help illustrate early learning concepts. Book-Plus kits will launch later this Fall. Arts & Crafts, including basic art supplies and art activity sets, have launched based on the success of the French D'Arpeje program with a new direct-to retail program in Chile and Peru.

MAGIC: THE GATHERING

With more than 12 million players and fans worldwide, MAGIC: THE GATHERING is a global trading card game that launched in 1993. In addition to being the best strategy game ever, MAGIC provides an entertainment experience through extensive play programs, global community, and rich storytelling. The foundation of MAGIC is innovate strategic game play with resonant Planeswalker characters and five color archetypes. Players take on the role of Planeswalkers and participate as rich storylines come to life through branded play experiences run at local hobby stores around the world in the Wizards Play Network. Through a focused lifestyle licensing program, fans can immerse deeper into the game they love through apparel, game play accessories, comics, and more. Last but not least, MAGIC'S offerings transcend face-to-face and are integrated into the digital realm, from acquisition products like Duels of the Planeswalkers, to the daily conversation players have through the Magic website and social media, to the almost weekly event coverage of high levelplay. MAGIC: THE GATHERING is the ultimate battle of wits!

MONOPOLY

MONOPOLY is the world's favorite family game brand and the game has been played by more than one billion people in 111 countries around the world. Whether fans play face-to-face, on mobile, online or participate in casino or lottery gaming, Hasbro and its licensees continue to deliver experiences to fit every lifestyle.

FURBY

A global phenomenon following its 1998 debut and one of Holiday 2012's hottest toys, the FURBY is an evolved, interactive friend with 'A MIND OF ITS OWN' and advanced technology that gives each FURBY an unpredictable nature that will continue to delight and surprise children and fans of all ages. Last year, almost 15 years after its debut, the iconic FURBY creature returned and inspired a highly creative and innovative global licensing program that continues to grow. FURBY fans can find fun and inventive merchandise from apparel to home decor, party goods, food and beverage and sporting goods at hypermarket and specialty stores as well as wholesalers throughout the United States and Europe. The FURBY licensing program will launch in Asia and Latin America later this year.

About Hasbro

Hasbro, Inc. (NAS: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

IDW VIP Tour - Marcelo Matere and Casey Coller

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The guest list just keeps on growing!

IDW PUBLISHING is hosting a VIP TOUR of the comic book publisher’s offices on Thursday, June 27th—the week of Botcon—and we are pleased to announce that TRANSFORMERS packaging and comic artist MARCELO MATERE and TRANSFORMERS: ALL HAIL MEGATRON and TRANSFORMERS: IRONHIDE cover artist CASEY COLLER will be joining this can’t-miss event!

In addition to MATERE and COLLER is the stellar host of already-announced guests: James Roberts (TRANSFORMERS: MORE THAN MEETS THE EYE writer, joining via videoconference), Livio Ramondelli (artist of TRANSFORMERS: MONSTROSITY), Josh Burcham (Botcon comic artist and MTMTE colorist), John Barber (TF editor and TRANSFORMERS: ROBOTS IN DISGUISE writer), Mairghread Scott (TRANSFORMERS PRIME: BEAST HUNTERS writer), Matt Frank (TF COLLECTOR'S CLUB and MARS ATTACKS TRANSFORMERS artist), and Michael Kelly (Director, Global Publishing at Hasbro)—plus an impressive array of gifts, Q&A with editorial staff, and hands-on tutorials on making comics!

For details and tickets, visit http://IDWPUBLISHING.com/viptour