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HASBRO Inc. has announced that Mike Riley will be assuming the position of Vice President of Entertainment Marketing. Mr. Riley will be responsible for working with all of HASBRO's name brands and exploring every avenue that any particular brand may have to offer in another form of entertainment.

HASBRO CEO Brian Goldner has already stated that he would like to move the toy manufacturing company beyond toys into all markets of entertainment. As mentioned on the Seibertron.com forums here, new movies are already in the pre-production phase for the board games Monopoly and Ouija. Paramount Pictures is already creating G.I. Joe the Movie and according to the article cited here, Hasbro is also working with Debmar-Mercury on a new television game show, TRIVIAL PURSUIT: AMERICA PLAYS, that is set to air this fall.

Mr. Riley comes to HASBRO with an extensive history, with over 20 years of experience in the entertainment marketing field. He most recently served as Vice President of Strategic Marketing at Bandai America, and also served as Vice President of Strategic Marketing for Film, Television and Consumer Products at Sony Pictures Entertainment.

Seibertron.com would like to congratulate Mr. Riley on his new position with HASBRO Inc. and offer well wishes for him in the coming years.

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