New Transformation Styles Coming to the Transformers Earthspark Toyline Including Magic Conversion
Posted: Mon Mar 28, 2022 8:20 am
Hasbro held a retailer and investor event to show what was coming up in the next 2 years and highlighted the upcoming Transformers: Earthspark toyline. Jenny Whitlock, VP of Global Franchises at Hasbro, said that along with "classic conversion", there would be two different styles of transformation for the toys: Surprise Conversion and Magic Conversion. The goal seems to be similar to what Hasbro has been building up since the intro of one step transformers which is for kids to recreate the speed of transformation they see onscreen. These conversions also seem to want to go one step further and represent the style of transformation, not just the speed. While it should shock no one, this is also a clear indication to older fans that this toyline for this show is not aimed at them, but for kids instead.
“Transformers: Earthspark presents many firsts for Transformers that we’re bringing to life for kids. Leaning into insights, we’ve identified core pillars of play that allow us to take conversion to another level and connect with kids to deliver on the magic they want [to be] brought to life in toys. Surprise Conversion, Classic Conversion, and Magic Conversion will create a true show-to-shelf moment for the line and an innovative new way to convert Earthspark’s greatest heroes.”
“Transformers: Earthspark presents many firsts for Transformers that we’re bringing to life for kids. Leaning into insights, we’ve identified core pillars of play that allow us to take conversion to another level and connect with kids to deliver on the magic they want [to be] brought to life in toys. Surprise Conversion, Classic Conversion, and Magic Conversion will create a true show-to-shelf moment for the line and an innovative new way to convert Earthspark’s greatest heroes.”