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This year is a big year for the Transformers brand, as we celebrate the 35th anniversary of the brand as a whole! This anniversary brings with it a new and different type of celebration for the brand involving people who work or have worked closely with the brand in its 35 years. This celebration is call the More Than Meets The Eye Call to Action, and it involves showcasing members of the Transformers brand and something that makes them unique, such as a hidden talent, a charitable action or something that celebrates individuality; Anything that embodies the notion that individuals have the strength to become something MORE than what others expect.

Today, we feature John Warden, the Senior Hasbro Designer. John Warden's More Than Meets The Eye Call to Action involves goats, as Warden volunteers on weekends as a Youth volunteer and he loves to hang out with both the kids and the goats.

You can watch his short video below, and let us know what you think of this initiative below!

Um, I’m not seeing a video in the article, or even a link to one

Wanna bet this is one "goat" that John isn't involved with?



and because goat

Ig89ninja wrote:Um, I’m not seeing a video in the article, or even a link to one

Not sure why it would not show up for you, it was showing up on my work computer earlier and it is still showing up now.