Rodimus Prime wrote:But when I saw this ad, all I saw was a video trying to inspire males not to be inconsiderate towards females and other males, especially when they're younger. Yeah, it was a bit heavy handed, but it showed situations that for the most part men create by their actions.
This actually helps put it into perspective for me. I think their intent wasn't to tar and feather all men, but rather to create a discussion, to highlight that society is changing.
Unfortunately, it's come across the wrong way. Just found this quote from Jeffrey Reddick (in response to that idiot Piers Morgan) who created the Final Destination movies.
Gillette isn’t saying men and masculinity are bad. Toxic masculinity is when we teach boys that real men don’t cry. Real men don’t show fear. Real men don’t lose. Real men take what they want. Real men solve problems with their fists. It is toxic and it damages men and women.
And that is the message that should be getting across.
I abhor the term "toxic masculinity", call it what it is, it's arsehole behaviour that can be attributed to both genders.
Men should cry. Men should show fear. The society standard that men shouldn't do this, I feel, has lead many men to suicide because they feel they're not "real" men.
As Cobes said, "nature vs nurture", it's not a shaving companies job to tell men to change, it's up to parents to raise their kids with decency and respect.