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Feels like we’re getting there, finally. A lot of people would probably argue we arrived a long while ago. For me, because of choices made by Hasbro and also certain quality control aspects... It’s been a long time coming.

The brand had to go through the bay phase in order to get to know the wider generational cliques of its own fandom and better learn to cater to massive ones. Of course the bay phase added things of its own.

But, seems like the movies finally represent fan interests (Bumblebee), the younger and older audiences are now covered in ways that are not experiments or simply money grabs or low cost productions, things are good. They have toys for both age groups.

The Netflix series, a show for older fans. Pretty awesome. That’s a sign of the times, to me.

It seems like all the maturation for the brand has really amped up and happened in the last 5 years. Like, all the right roads are being travelled, and not just for the first time or with a poopy media budget, but actual solid good quality franchise that has learned and grown as it’s matured through its huge exposure.